HackingFinancial ServicesFinanceCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

Baird Insurance Services, Inc

bd_9dd3493b798f79f2 · schema v1 · pii pii-v1

Severity

High

Discovered

May 31, 2023

Filed

Aug 4, 2023

To disclose

9 weeks

Affected · nationwide

2,3523 in this filing

Linked

3 filings

Confidence

66%

Full breach record for Baird Insurance Services, Inc →3 incidents on file

Baird Insurance Services, Inc. reported an external system breach (hacking) occurring on May 19, 2023, discovered on May 31, 2023. The incident affected 2,352 individuals, including 3 Maine residents. Acquired data included names and Social Security Numbers. Baird provided written notification and 12 months of identity theft protection services.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered May 31, 2023 → Filed with AG Aug 4, 202365d ⏱ ME AG >30d9 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 12 days

discovery → filing · 9 weeks / 65 days

May 19, 2023

Begins

May 31, 2023

Discovered

Aug 4, 2023

Filed

vs. sector median

on median

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Montana State AGbd_f874bd4692d8d9242023-08-04Candidate
Maine State AGbd_3c8a32c20235251f2023-12-07 · +125dVerified

Name: Baird Insurance Services, Inc
norm: baird insurance

Name: Baird Insurance Services, Inc
norm: baird insurance
Industry: Financial Servicesllm

Discovered: May 31, 2023
Breach occurred: May 19, 2023
Undetected for: 12 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 19, 2023
Affected individuals: 2,352state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 12 months of identity theft protection services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 9 weeks(65 days from discovery to filing)
Compliance flags: ME AG >30d · 65d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 31, 2023
→ Filed with AG: Aug 4, 2023
65d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 31, 2023 → Filed with AG: Aug 4, 2023	65d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 2 states

View merged incident ↗

Montana State AGAug 4 · first

Maine State AGAug 4 · first · this page

Maine State AG+125d

Pattern: first filing Aug 4 (MT), last Dec 7 (ME) — a 125-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/b4e90f83-dc8b-47f4-b5dc-b92688d43dca.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 4, 2023
Raw hash: 21578b51a0b932b7b3938839a2304e0799cd0023d22528b4763de1167c669fdc

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityBaird Insurance Services, Inc

Victim entityBaird Insurance Services, Inc

Incidentdiscovered May 31, 2023

Stated responseSent written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov