HackingTechnologyInformationCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Terrier Media Buyer, Inc.

bd_9cae2e363ad0316d · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 3, 2021

Filed

Nov 2, 2021

To disclose

22 weeks

Affected · nationwide

30,70910 in this filing

Linked

9 filings

Confidence

66%

Full breach record for Terrier Media Buyer, Inc. →

Terrier Media Buyer, Inc. (dba Cox Media Group) reported an external system breach (hacking) on June 3, 2021, affecting 30,709 individuals, including 10 Maine residents. The incident involved the acquisition of names and financial account/credit card numbers. Cox Media Group provided written notification and offered 24 months of credit monitoring through Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jun 3, 2021 → Filed with AG Nov 2, 2021152d ⏱ ME AG >30d22 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 22 weeks / 152 days

Jun 3, 2021

Begins

Jun 3, 2021

Discovered

Nov 2, 2021

Filed

vs. sector median

+11 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

California State AGbd_03ea52157fe9b0612021-11-02Verified
New Hampshire State AGbd_ecba583908a8f00c2021-11-05 · +3dCandidate
Washington State AGbd_29839e00494e2ecb2021-10-28 · +5dCandidate
New Hampshire State AGbd_f42409412491ca282021-10-18 · +15dVerified

Show 4 more filings ↓up to 25d gap

Indiana State AGbd_0163e634ffa6f5e22021-10-08 · +25dVerified
California State AGbd_7a462900aa4679d72021-10-08 · +25dVerified
Massachusetts State AGbd_d8f4aa8696c223642021-10-08 · +25dVerified
Montana State AGbd_dc3b2599ce6b8bf72021-10-08 · +25dVerified

Name: Terrier Media Buyer, Inc.
norm: terrier media buyer

Name: Terrier Media Buyer, Inc.
norm: terrier media buyer
Also named: Terrier Media Buyer, Inc.dba oflegal entity
Cox Media Groupdba oftrade name
Industry: Technologyllm

Discovered: Jun 3, 2021
Breach occurred: Jun 3, 2021
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 8, 2021
Affected individuals: 30,709state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered 24 months of free three-bureau identity theft and credit monitoring services through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 22 weeks(152 days from discovery to filing)
Compliance flags: ME AG >30d · 152dME resident >60d · 127d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jun 3, 2021
→ Filed with AG: Nov 2, 2021
152d 30 days (soft) ME AG >30d
Maine
Discovered: Jun 3, 2021
→ Notified: Oct 8, 2021
127d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jun 3, 2021 → Filed with AG: Nov 2, 2021	152d	30 days (soft)	ME AG >30d
Maine	Discovered: Jun 3, 2021 → Notified: Oct 8, 2021	127d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 7 states

View merged incident ↗

Indiana State AGOct 8 · first

California State AGOct 8 · first

Massachusetts State AGOct 8 · first

Montana State AGOct 8 · first

New Hampshire State AG+10d

Washington State AG+20d

California State AG+25d

Maine State AG+25d · this page

New Hampshire State AG+28d

Pattern: first filing Oct 8 (IN), last Nov 5 (NH) — a 28-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/151666be-7623-42d0-b902-816167af76bc.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 2, 2021
Raw hash: 78b0a1831f6fec7ad0af1c6264c40f50c509dabe42e2e82577de0732b708d30d

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityTerrier Media Buyer, Inc.

Victim entityTerrier Media Buyer, Inc.

Incidentdiscovered Jun 3, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov