HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedPIIIdentity (basic)MediumContained

YUM! Brands, Inc.

bd_9ae9f2172a786b37 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 13, 2023

Filed

Apr 13, 2023

To disclose

13 weeks

Affected

3,303state residents only

Linked

12 filings

Confidence

64%

Full breach record for YUM! Brands, Inc. →

Yum! Brands, Inc. notified South Carolina consumers of a cybersecurity incident occurring on or around January 13, 2023. Unauthorized access to systems exposed personal information. Yum! locked down systems, notified law enforcement, engaged forensic investigators, and offered 2 years of credit monitoring.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due13 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 13 weeks / 90 days

Jan 13, 2023

Begins

Jan 13, 2023

Discovered

Apr 13, 2023

Filed

vs. sector median

+5 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_17c063610aa17e652023-04-13Verified
New Hampshire State AGbd_712a74721c6ee1982023-04-13Verified
Oregon State AGbd_01aaa01480a1e00b2023-04-14 · +1dVerified
Massachusetts State AGbd_0c9b16de08be41bb2023-04-14 · +1dVerified

Show 6 more filings ↓up to 84d gap

Montana State AGbd_48c445e8e34473fd2023-04-14 · +1dVerified
Indiana State AGbd_c7e1cad9d4df49212023-04-14 · +1dVerified
Delaware State AGbd_edd346b972acb4e02023-04-14 · +1dVerified
Washington State AGbd_05b2f3b76db7eda62023-04-07 · +6dVerified
Maine State AGbd_670ffb1c99274f7f2023-04-07 · +6dVerified
SEC 8-Kbd_930c9d1e16f8cabc2023-01-19 · +84dCandidate

Showing first 10 of 11 linked disclosures.

Name: YUM! Brands, Inc.
norm: yum brands

Name: YUM! Brands, Inc.
norm: yum brands
Industry: Retail & Consumerllm

Discovered: Jan 13, 2023
Breach occurred: Jan 13, 2023
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 14, 2023
Affected individuals: 3,303state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: notified federal law enforcement authorities
Initial access: valid_credentials

During the incident: Took steps to lock down impacted systems
Notified federal law enforcement authorities
Worked with leading digital forensics and restoration teams to investigate and recover from the incident
Deployed enhanced 24/7 detection and monitoring technology
Initiated a detailed review, with the assistance of outside specialists
Changes made: Offering complimentary credit monitoring and identity protection services for 2 years via IDX
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(90 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

SEC 8-KJan 19 · first

Washington State AG+78d

Maine State AG+78d

California State AG+84d

New Hampshire State AG+84d

South Carolina State AG+84d · this page

Oregon State AG+85d

Massachusetts State AG+85d

Montana State AG+85d

Indiana State AG+85d

Delaware State AG+85d

Pattern: first filing Jan 19, last Apr 14 (DE) — a 85-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Business%20Resources%20Laws/Related%20Laws/Breaches/2023/Yum!BrandsInc.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 13, 2023
Raw hash: 2ae2429d527605ca00ac727e6c700b3f900c2470ed4d75d31cc990d6ce0e495d

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityYUM! Brands, Inc.

Victim entityYUM! Brands, Inc.

Incidentdiscovered Jan 13, 2023

Stated responseTook steps to lock down impacted systems

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov