MalwareRansomwareCustomer Data InvolvedGovernment IDMedium

YUM! Brands, Inc.

bd_670ffb1c99274f7f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 9, 2023

Filed

Apr 7, 2023

To disclose

29 days

Affected

11scope not determined

Linked

12 filings

Confidence

75%

Full breach record for YUM! Brands, Inc. →

Yum! Brands, Inc. reported a ransomware attack that occurred on January 13, 2023, and was discovered on March 9, 2023. The breach affected 11 Maine residents, compromising their names and driver's license or non-driver identification card numbers. Impacted individuals were notified on April 7, 2023, and offered two years of identity protection services.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Mar 9, 2023 → Filed with AG Apr 7, 202329d ✓ ME AG ≤30d29 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 55 days

discovery → filing · 29 days

Jan 13, 2023

Begins

Mar 9, 2023

Discovered

Apr 7, 2023

Filed

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Washington State AGbd_05b2f3b76db7eda62023-04-07Verified
California State AGbd_17c063610aa17e652023-04-13 · +6dVerified
New Hampshire State AGbd_712a74721c6ee1982023-04-13 · +6dVerified
South Carolina State AGbd_9ae9f2172a786b372023-04-13 · +6dVerified

Show 6 more filings ↓up to 78d gap

Oregon State AGbd_01aaa01480a1e00b2023-04-14 · +7dVerified
Massachusetts State AGbd_0c9b16de08be41bb2023-04-14 · +7dVerified
Montana State AGbd_48c445e8e34473fd2023-04-14 · +7dVerified
Indiana State AGbd_c7e1cad9d4df49212023-04-14 · +7dVerified
Delaware State AGbd_edd346b972acb4e02023-04-14 · +7dVerified
SEC 8-Kbd_930c9d1e16f8cabc2023-01-19 · +78dCandidate

Showing first 10 of 11 linked disclosures.

Name: YUM! Brands, Inc.
norm: yum brands

Name: YUM! Brands, Inc.
norm: yum brands

Discovered: Mar 9, 2023
Breach occurred: Jan 13, 2023
Undetected for: 55 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 7, 2023
Affected individuals: 11scope not determined
Data types: Government ID
Data elements: Driver's licence number
Attack vector: Ransomware
Threat actor: ExternalFinancial

Changes made: Yum! is providing 2-year identity protection services via IDX, which include credit monitoring, dark web monitoring, $1,000,000 insurance reimbursement policy, and full managed identity restoration.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 29 days(29 days from discovery to filing)
Compliance flags: ME AG ≤30d · 29d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 9, 2023
→ Filed with AG: Apr 7, 2023
29d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 9, 2023 → Filed with AG: Apr 7, 2023	29d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

SEC 8-KJan 19 · first

Washington State AG+78d

Maine State AG+78d · this page

California State AG+84d

New Hampshire State AG+84d

South Carolina State AG+84d

Oregon State AG+85d

Massachusetts State AG+85d

Montana State AG+85d

Indiana State AG+85d

Delaware State AG+85d

Pattern: first filing Jan 19, last Apr 14 (DE) — a 85-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/b85bfcfb-4ff7-419e-8dd2-95e8f41a5ad1.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 7, 2023
Raw hash: 07956bc61148ca74df5ee1b947768e946ad5b4df222b203f62b96450bba293df

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityYUM! Brands, Inc.

Victim entityYUM! Brands, Inc.

Incidentdiscovered Mar 9, 2023

Stated responseYum! is providing 2-year identity protection services via IDX, which include credit monitoring, dark web monitoring, $1,000,000 insurance reimbursement policy, and full managed identity restoration.

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov