DisclosureLens
HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedIdentity (basic)Financial accountLowContained

Easy Breathe, Inc.

bd_9a18ddc515f7c191 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 10, 2017

Filed

Mar 27, 2017

To disclose

6 weeks

Affected

330state residents only

Linked

6 filings

Confidence

67%
Full breach record for Easy Breathe, Inc.

Easy Breathe, Inc. notified the NH Attorney General of a potential data security incident discovered on Feb 10, 2017. An unknown individual may have accessed customer payment card info (name, address, phone, card details) from its online store. 330 NH residents were affected. Notifications were mailed on March 27, 2017. The company engaged IT experts to secure the website and offered 1 year of identity repair services.

Incident timeline

discovery → filing · 6 weeks / 45 days

Feb 10, 2017

Discovered

Mar 27, 2017

Filed

vs. sector median

1 wks faster

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Show 1 more filingup to 4d gap

Filing propagation · 6 filings · 6 states

View merged incident ↗
California State AGMar 27 · first
Oregon State AGMar 27 · first
Massachusetts State AGMar 27 · first
Washington State AGMar 27 · first
New Hampshire State AGMar 27 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.