HackingRetail & ConsumerRetailCustomer Data InvolvedFinancial accountIdentity (basic)LowContained

Easy Breathe, Inc.

bd_0ffdb705de61caaf · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 10, 2017

Filed

Mar 27, 2017

To disclose

6 weeks

Affected

Not disclosed

Linked

6 filings

Confidence

65%

Full breach record for Easy Breathe, Inc. →

Easy Breathe, Inc. notified customers of a data breach where an unknown individual accessed payment card information (name, address, phone, credit/debit card details) used for online purchases. The breach occurred on January 4, 2017, and was discovered on February 10, 2017. The company secured its systems, engaged IT experts, and offered 12 months of identity protection via AllClear ID.

J jump to incidentP pin to compareR raw source

California clockDiscovered Feb 10, 2017 → Notified Mar 27, 201745d ✓ CA 60-day OK6 weeks discovery → filing

Incident timeline

undetected · 37 days

discovery → filing · 6 weeks / 45 days

Jan 4, 2017

Begins

Feb 10, 2017

Discovered

Mar 27, 2017

Filed

vs. sector median

1 wks faster

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Oregon State AGbd_30f914a5f01ddc412017-03-27Candidate
New Hampshire State AGbd_9a18ddc515f7c1912017-03-27Verified
Massachusetts State AGbd_c6c8a59de40209412017-03-27Verified
Washington State AGbd_f6e58d89ec9258c12017-03-27Verified

Show 1 more filing ↓up to 4d gap

South Carolina State AGbd_6a25382414ceb30b2017-03-31 · +4dVerified

Name: Easy Breathe, Inc.
norm: easy breathe

Name: Easy Breathe, Inc.
norm: easy breathe
Industry: Retail & Consumerllm

Discovered: Feb 10, 2017
Breach occurred: Jan 4, 2017
Undetected for: 37 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 27, 2017
Affected individuals: Not disclosed
Data types: Financial accountIdentity (basic)
Attack vector: Unknown
Threat actor: External
Regulator citations: Filed notification with California Attorney General

During the incident: Took action to secure our system
Commenced an investigation to determine what information may have been accessed
Engaged IT experts who have assisted us in securing our website
Addressed possible vulnerabilities
Implemented continuous security monitoring of our website
Arranged to have AllClear ID protect your identity for 12 months at no cost to you
Changes made: Secured our website
Addressed possible vulnerabilities
Implemented continuous security monitoring of our website
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: CA 60-day OK · 45d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Feb 10, 2017
→ Notified: Mar 27, 2017
45d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Feb 10, 2017 → Notified: Mar 27, 2017	45d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Oregon State AGMar 27 · first

New Hampshire State AGMar 27 · first

Massachusetts State AGMar 27 · first

Washington State AGMar 27 · first

California State AGMar 27 · first · this page

South Carolina State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-67162
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 27, 2017
Raw hash: 16979a8f167b1c5efdc93dfa5c19a4ddd52cc01a54743f8e9ce55d53cc001eee

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityEasy Breathe, Inc.

Victim entityEasy Breathe, Inc.

Incidentdiscovered Feb 10, 2017

Stated responseTook action to secure our system

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov