HackingRetail & ConsumerRetailSupply Chain (3P Vendor)Customer Data InvolvedIdentity (basic)Government IDMediumContained

Teleflora

bd_8eba6c47eb70be88 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 9, 2023

Filed

Mar 13, 2024

To disclose

18 weeks

Affected

Not disclosed

Linked

7 filings

Confidence

64%

Full breach record for Teleflora →

Teleflora LLC reported a data breach involving a third-party software provider. Unusual activity was identified on November 9, 2023, and an investigation determined unauthorized access occurred on November 10, 2023. A manual review completed on February 23, 2024, confirmed that files containing names and Social Security Numbers were accessed. Teleflora is offering one year of identity protection services to affected individuals.

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California clockDiscovered Nov 9, 2023 → Notified Feb 23, 2024106d ✗ CA 60-day late18 weeks discovery → filing

Incident timeline

Nov 10, 2023

Begins

Mar 13, 2024

Filed

vs. sector median

+10 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteakirabd_c6736a518487ed4d2023-11-29 · +105dVerified by operator

Regulatory filings (5) · sorted by filing gap

Maine State AGbd_0c58e797e3f39beb2024-03-13Candidate
New Hampshire State AGbd_2d425d5f59d7a5aa2024-03-13Verified
Massachusetts State AGbd_4c702f27694c09af2024-03-13Verified by operator
Montana State AGbd_e662bfd3b4753e612024-03-13Verified

Show 1 more filing ↓

Indiana State AGbd_e87c0e8907f019492024-03-13Verified

Name: Teleflora
norm: teleflora
Domain: teleflora.com

Name: Teleflora
norm: teleflora
Domain: teleflora.com
Industry: Retail & Consumerllm

Discovered: Nov 9, 2023
Breach occurred: Nov 10, 2023
Materiality determined: —
Notification sent: Feb 23, 2024
Affected individuals: Not disclosed
Data types: Identity (basic)Government ID
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain Compromise
Threat actor: External
Third party: via third-party software provider
Initial access: supply_chain

During the incident: Took steps to contain the activity
Launched a full investigation of the incident
Offering a complimentary one-year membership to Equifax Complete Premier
Changes made: Implementing additional security measures to enhance existing security protocols
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 18 weeks(125 days from discovery to filing)
Compliance flags: CA 60-day late · 106dLeak >90d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Nov 9, 2023
→ Notified: Feb 23, 2024
106d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Nov 9, 2023 → Notified: Feb 23, 2024	106d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Maine State AGMar 13 · first

New Hampshire State AGMar 13 · first

Massachusetts State AGMar 13 · first

Montana State AGMar 13 · first

Indiana State AGMar 13 · first

California State AGMar 13 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-582403
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 13, 2024
Raw hash: 5104e4e24db977508c7b4bccbea08a85bd5a906a2db7b41716f6ed9482948e1a

Linked disclosures

Ransomware claims (1)

Regulatory filings (5) · sorted by filing gap

Reporting entityTeleflora

Victim entityTeleflora

Incidentdiscovered Nov 9, 2023

Stated responseTook steps to contain the activity

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov