HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Teleflora

bd_0c58e797e3f39beb · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 23, 2024

Filed

Mar 13, 2024

To disclose

19 days

Affected · nationwide

12,63563 in this filing

Linked

7 records

Confidence

66%

Full breach record for Teleflora →

Teleflora experienced an external system breach (hacking) on November 9, 2023, discovered on February 23, 2024. The incident affected 12,635 individuals, including 63 Maine residents. Compromised data included names and financial account or credit/debit card numbers (with security codes/PINs). Teleflora provided written notification on March 13, 2024, and offered one year of identity theft protection services through Equifax.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >90d19 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 106 days

discovery → filing · 19 days

Nov 9, 2023

Begins

Feb 23, 2024

Discovered

Mar 13, 2024

Filed

vs. sector median

7 wks faster

This filing is one of 7 records about the same incident.View merged incident

A leak claim by akira about this victim was first seen 105 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteakirabd_c6736a518487ed4d2023-11-29 · +105dVerified by operator

Regulatory filings (5) · sorted by filing gap

New Hampshire State AGbd_2d425d5f59d7a5aa2024-03-13Verified
Massachusetts State AGbd_4c702f27694c09af2024-03-13Verified by operator
California State AGbd_8eba6c47eb70be882024-03-13Verified
Montana State AGbd_e662bfd3b4753e612024-03-13Verified

Show 1 more filing ↓

Indiana State AGbd_e87c0e8907f019492024-03-13Verified

Name: Teleflora
norm: teleflora
Domain: teleflora.com

Name: Teleflora
norm: teleflora
Domain: teleflora.com
Industry: Retail & Consumerllm

Discovered: Feb 23, 2024
Breach occurred: Nov 9, 2023
Undetected for: 106 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 13, 2024
Affected individuals: 12,635state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered 1 Year of Identity Theft Protection Services through Equifax
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 days(19 days from discovery to filing)
Compliance flags: Leak >90dME AG ≤30d · 19d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Feb 23, 2024
→ Filed with AG: Mar 13, 2024
19d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Feb 23, 2024 → Filed with AG: Mar 13, 2024	19d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

New Hampshire State AGMar 13 · first

Massachusetts State AGMar 13 · first

California State AGMar 13 · first

Montana State AGMar 13 · first

Indiana State AGMar 13 · first

Maine State AGMar 13 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/0e58cbaf-cc13-4651-9595-3f508d6e7260.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 13, 2024
Raw hash: 85491e5e817595cd470b4dc202e1f4f79adbcd1517738383fb0aa9a66c18b956

Linked disclosures

Ransomware claims (1)

Regulatory filings (5) · sorted by filing gap

Reporting entityTeleflora

Victim entityTeleflora

Incidentdiscovered Feb 23, 2024

Stated responseSent written notification to affected consumers

ComplianceLeak >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov