Social EngineeringRetail & ConsumerRetailPhishingCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Aroma Joe's Franchising, LLC

bd_753d2f7a9981cc1d · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 15, 2021

Filed

Apr 30, 2021

To disclose

7 weeks

Affected

3state residents only

Linked

2 filings

Confidence

66%

Full breach record for Aroma Joe's Franchising, LLC →5 incidents on file

Aroma Joe's LLC reported a cybersecurity incident to the New Hampshire Attorney General on April 30, 2021. An unauthorized third party gained access to an employee's email account between November 20 and December 6, 2020, likely via phishing. The breach exposed the names and Social Security numbers of 3 New Hampshire residents. Aroma Joe's secured the account, engaged forensic investigators, and offered 12 months of credit monitoring to affected individuals.

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Incident timeline

undetected · 115 days

discovery → filing · 7 weeks / 46 days

Nov 20, 2020

Begins

Mar 15, 2021

Discovered

Apr 30, 2021

Filed

vs. sector median

2 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Maine State AGbd_73bbf35eef54a4fd2021-04-30Candidate

Name: Aroma Joe's Franchising, LLC
norm: aroma joe s franchising

Name: Aroma Joe's Franchising, LLC
norm: aroma joe s franchising
Industry: Retail & Consumerllm

Discovered: Mar 15, 2021
Breach occurred: Nov 20, 2020 – Dec 6, 2020
Undetected for: 115 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 28, 2021
Affected individuals: 3state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing Link
Threat actor: External
Regulator citations: Notified New Hampshire Attorney General
Initial access: phishing_link

During the incident: Secured the affected email account to prevent further access
Engaged a leading forensic security firm to investigate and confirm the security of Aroma Joe’s email and computer systems
Provided notice of the incident to the potentially affected individuals
Offered twelve (12) months of complimentary credit monitoring and identity theft protection services
Changes made: Implementing additional technical safeguards
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(46 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Maine State AGApr 30 · first

New Hampshire State AGApr 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/aroma-joes-20210430.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 30, 2021
Raw hash: da3c3f740e1a0aab6fd05f9e13a8038103e1359239464bc74b26469e52cd71b9

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityAroma Joe's Franchising, LLC

Victim entityAroma Joe's Franchising, LLC

Incidentdiscovered Mar 15, 2021

Stated responseSecured the affected email account to prevent further access

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov