HackingRetail & ConsumerRetailIdentity (basic)Government IDMedium

Aroma Joe's Franchising, LLC

bd_73bbf35eef54a4fd · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 15, 2021

Filed

Apr 30, 2021

To disclose

15 days

Affected · nationwide

1812 in this filing

Linked

2 filings

Confidence

64%

Full breach record for Aroma Joe's Franchising, LLC →5 incidents on file

Aroma Joe's LLC reported an external system breach that occurred on December 6, 2020, and was discovered on April 15, 2021. The breach affected 18 individuals, compromising their names and driver's license numbers. Affected individuals were notified in writing on April 28, 2021, and offered 12 months of credit monitoring and identity protection services.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Apr 15, 2021 → Filed with AG Apr 30, 202115d ✓ ME AG ≤30d15 days discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 130 days

discovery → filing · 15 days

Dec 6, 2020

Begins

Apr 15, 2021

Discovered

Apr 30, 2021

Filed

vs. sector median

6 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

New Hampshire State AGbd_753d2f7a9981cc1d2021-04-30Verified

Name: Polsinelli PC
norm: polsinelli

Name: Aroma Joe's Franchising, LLC
norm: aroma joe s franchising
Industry: Retail & Consumerllm

Discovered: Apr 15, 2021
Breach occurred: Dec 6, 2020
Undetected for: 130 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 28, 2021
Affected individuals: 18state + nationwide
Data types: Identity (basic)Government ID
Data elements: Driver's licence number
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Sent written notification to affected consumers
Offered 12 months of credit monitoring and identity theft protection services through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 15 days(15 days from discovery to filing)
Compliance flags: ME AG ≤30d · 15d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 15, 2021
→ Filed with AG: Apr 30, 2021
15d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 15, 2021 → Filed with AG: Apr 30, 2021	15d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

New Hampshire State AGApr 30 · first

Maine State AGApr 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/e6823a35-f5d4-4974-8ec1-e09427c69d08.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 30, 2021
Raw hash: a3d2234b549cd0aaf7ee03379d951b472c433a68e127fc173d8100ebcf9ccd94

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityPolsinelli PC

Victim entityAroma Joe's Franchising, LLC

Incidentdiscovered Apr 15, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov