HackingRetail & ConsumerRetailTargetedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Retail Therapy LLC

bd_6a5473e21eff0eff · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 19, 2026

Filed

Apr 14, 2026

To disclose

26 days

Affected

2state residents only

Linked

4 filings

Confidence

66%

Full breach record for Retail Therapy LLC →

Retail Therapy LLC reported an external system breach (hacking) occurring between Nov 20, 2025, and Dec 11, 2025. Discovered March 19, 2026. Affected 2 Maine residents. Data exposed: names, DOB, SSN, driver's license, state ID, passport numbers. Notified federal law enforcement. Provided 12 months credit monitoring via TransUnion.

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Maine clockDiscovered Mar 19, 2026 → Filed with AG Apr 14, 202626d ✓ ME AG ≤30d26 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 119 days

discovery → filing · 26 days

Nov 20, 2025

Begins

Mar 19, 2026

Discovered

Apr 14, 2026

Filed

vs. sector median

4 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_0bacc1375bf939cb2026-04-14Candidate
New Hampshire State AGbd_27e75c8dbe1e643c2026-04-14Verified
Nebraska State AGbd_a759ec217efecd1c2026-04-14Verified

Name: Retail Therapy LLC
norm: retail therapy
Domain: frugalfannies.com

Name: Retail Therapy LLC
norm: retail therapy
Domain: frugalfannies.com
Industry: Retail & Consumerllm

Discovered: Mar 19, 2026
Breach occurred: Nov 20, 2025 – Dec 11, 2025
Undetected for: 119 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 14, 2026
Affected individuals: 2state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: External
Regulator citations: Notified federal law enforcementProviding written notice of this incident to relevant state regulators
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement regarding the event
Providing access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 26 days(26 days from discovery to filing)
Compliance flags: ME AG ≤30d · 26d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 19, 2026
→ Filed with AG: Apr 14, 2026
26d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 19, 2026 → Filed with AG: Apr 14, 2026	26d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Massachusetts State AGApr 14 · first

New Hampshire State AGApr 14 · first

Nebraska State AGApr 14 · first

Maine State AGApr 14 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/46406160-48ee-467c-9751-aaabcea6615a.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 14, 2026
Raw hash: 1ccdd06055dbac1f3daf18202b74375e0f64d8711d5d92468865628bc153f9da

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityRetail Therapy LLC

Victim entityRetail Therapy LLC

Incidentdiscovered Mar 19, 2026

Stated responseNotified federal law enforcement regarding the event

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov