HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Government IDMediumActive

Retail Therapy LLC

bd_27e75c8dbe1e643c · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

Apr 14, 2026

To disclose

—

Affected

5state residents only

Linked

4 filings

Confidence

66%

Full breach record for Retail Therapy LLC →

Retail Therapy LLC notified the New Hampshire Attorney General of a data event affecting 5 NH residents. Unauthorized access occurred between Nov 20 and Dec 11, 2025. Data potentially exposed includes names, DOB, SSN, driver's license, and passport numbers. Retail Therapy notified law enforcement, provided 12 months of TransUnion credit monitoring, and implemented employee training.

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Incident timeline

Nov 20, 2025

Begins

Apr 14, 2026

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_0bacc1375bf939cb2026-04-14Candidate
Maine State AGbd_6a5473e21eff0eff2026-04-14Verified
Nebraska State AGbd_a759ec217efecd1c2026-04-14Verified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Retail Therapy LLC
norm: retail therapy
Domain: frugalfannies.com
Industry: Retail & Consumerllm

Discovered: —
Breach occurred: Nov 20, 2025 – Dec 11, 2025
Materiality determined: —
Notification sent: Apr 14, 2026
Affected individuals: 5state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External

During the incident: Notified federal law enforcement regarding the event
Working to implement additional safeguards and training to its employees
Providing access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Implementing additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Massachusetts State AGApr 14 · first

Maine State AGApr 14 · first

Nebraska State AGApr 14 · first

New Hampshire State AGApr 14 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/retail-therapy-20260414.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 14, 2026
Raw hash: 47e378e8c27c5ddd29a3cd5bdc507fda095421b82661a23aacc84fe4113f5fc1

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityRetail Therapy LLC

IncidentUnauthorized Access

Stated responseNotified federal law enforcement regarding the event

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov