DisclosureLens
UnknownRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Vitamin Portfolio

bd_68cac4ca7b2d1db9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 31, 2020

Filed

Feb 14, 2021

To disclose

24 weeks

Affected · nationwide

14,41278 in this filing

Linked

5 filings

Confidence

66%
Full breach record for Vitamin Portfolio

Vitamin Portfolio, a Lenox, MA-based commercial entity, reported a data breach affecting 14,412 individuals, including 78 Maine residents. The incident occurred between July 18, 2019, and June 20, 2020, and was discovered on August 31, 2020. The breach involved the acquisition of names and financial account or credit/debit card numbers (with security codes/PINs). Written notification was sent on February 10, 2021. No identity theft protection services were offered.

Maine clockDiscovered Aug 31, 2020Filed with AG Feb 14, 2021167d ME AG >90d24 weeks discovery → filing
unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 410 days
discovery → filing · 24 weeks / 167 days

Jul 18, 2019

Begins

Aug 31, 2020

Discovered

Feb 14, 2021

Filed

vs. sector median

+16 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 5 states

View merged incident ↗
Indiana State AGFeb 10 · first
Maine State AG+4d · this page

Pattern: first filing Feb 10 (IN), last Feb 16 (MA) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.