HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedPIIPCIIdentity (basic)Financial accountLowContained

Vitamin Portfolio

bd_5de6a2f3fc4cc3e5 · schema v1 · pii pii-v1

Severity

Low

Discovered

Aug 31, 2020

Filed

Feb 16, 2021

To disclose

24 weeks

Affected

110state residents only

Linked

5 filings

Confidence

67%

Full breach record for Vitamin Portfolio →

Vitamin Portfolio, a Lenox, MA-based retailer, notified the New Hampshire Attorney General of a data security incident affecting 110 NH residents. Unauthorized access to credit card and personal information occurred on or around August 31, 2020. The company engaged forensic investigators, migrated its online store to a new platform, and mailed notification letters on February 10, 2021.

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Incident timeline

discovery → filing · 24 weeks / 169 days

Aug 31, 2020

Discovered

Feb 16, 2021

Filed

vs. sector median

+17 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Massachusetts State AGbd_c2db5bfb296731022021-02-16Verified
Montana State AGbd_c683b60489747eb62021-02-15 · +1dVerified
Maine State AGbd_68cac4ca7b2d1db92021-02-14 · +2dCandidate
Indiana State AGbd_a2d7260ca5957c1e2021-02-10 · +6dVerified

Name: Vitamin Portfolio
norm: vitamin portfolio

Name: Vitamin Portfolio
norm: vitamin portfolio
Industry: Retail & Consumerllm

Discovered: Aug 31, 2020
Materiality determined: —
Notification sent: Feb 10, 2021
Affected individuals: 110state-resident count only
Data types: PIIPCIIdentity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Engaged an independent computer forensics firm
Migrated its online store to a new shopping platform
Testing to ensure it is safe and secure for all purchases
Changes made: Migrated its online store to a new shopping platform
Testing to ensure it is safe and secure for all purchases
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 24 weeks(169 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGFeb 10 · first

Maine State AG+4d

Montana State AG+5d

Massachusetts State AG+6d

New Hampshire State AG+6d · this page

Pattern: first filing Feb 10 (IN), last Feb 16 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/vitamin-portfolio-20210216.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 16, 2021
Raw hash: 24d7e9cb6e48155ab5927952c81a0b965c79c25dbc74fdde8ffd8b3b75c8e30f

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityVitamin Portfolio

Victim entityVitamin Portfolio

Incidentdiscovered Aug 31, 2020

Stated responseEngaged an independent computer forensics firm

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov