PhysicalTelecom & MediaInformationTheftCustomer Data InvolvedIdentity (basic)Government IDFinancialMediumResolved

Rentpath, Inc., formerly knwon as Primedia, Inc.

bd_5d41ab476b6cf264 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 6, 2013

Filed

May 31, 2013

To disclose

12 weeks

Affected

Not disclosed

Linked

3 filings

Confidence

64%

Full breach record for Rentpath, Inc., formerly knwon as Primedia, Inc. →

Rentpath, Inc. (formerly Primedia, Inc.) reported the theft of computer hardware from its facilities on June 20, 2012. Forensic analysis completed on March 6, 2013, revealed that one stolen storage device contained names, Social Security numbers, and potentially limited financial information. The perpetrator was arrested. The company engaged Kroll Advisory Solutions to provide credit monitoring and updated security policies, including encryption and physical security enhancements.

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California clockDiscovered Mar 6, 2013 → Notified Jul 1, 2013117d ✗ CA 60-day late12 weeks discovery → filing

Incident timeline

undetected · 259 days

discovery → filing · 12 weeks / 86 days

Jun 20, 2012

Begins

Mar 6, 2013

Discovered

May 31, 2013

Filed

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_348c33cc0b84430f2013-06-06 · +6dVerified
Massachusetts State AGbd_d9cfacff6c6d0e592013-06-08 · +8dVerified

Name: Rentpath, Inc., formerly knwon as Primedia, Inc.
norm: rentpath inc formerly knwon as primedia

Name: Rentpath, Inc., formerly knwon as Primedia, Inc.
norm: rentpath inc formerly knwon as primedia
Industry: Telecom & Mediallm

Discovered: Mar 6, 2013
Breach occurred: Jun 20, 2012
Undetected for: 259 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 1, 2013
Affected individuals: Not disclosed
Data types: Identity (basic)Government IDFinancial
Data elements: Social Security number
Attack vector: Unknown
MITRE ATT&CK: T1052 Exfiltration Over Physical Medium
Threat actor: ExternalFinancial

During the incident: Retained an expert company specializing in computer forensics
Engaged the services of Kroll Advisory Solutions to provide identity theft safeguards
Changes made: Updating our data retention policies
Increasing the security of our data storage devices, including the use of encryption technology
Increasing physical security at our facilities
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(86 days from discovery to filing)
Compliance flags: CA 60-day late · 117d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Mar 6, 2013
→ Notified: Jul 1, 2013
117d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Mar 6, 2013 → Notified: Jul 1, 2013	117d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 2 states

View merged incident ↗

California State AGMay 31 · first · this page

Massachusetts State AG+6d

Massachusetts State AG+8d

Pattern: first filing May 31 (CA), last Jun 8 (MA) — a 8-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-41894
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 31, 2013
Raw hash: ce091dfc52195abb5ec54c43f914bfe0535ef34ee89e57f27ed8ad50bd0aaeed

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityRentpath, Inc., formerly knwon as Primedia, Inc.

Victim entityRentpath, Inc., formerly knwon as Primedia, Inc.

Incidentdiscovered Mar 6, 2013

Stated responseRetained an expert company specializing in computer forensics

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov