HackingProfessional ServicesProfessional ServicesCustomer Data InvolvedGovernment IDIdentity (basic)MediumContained

KHJ Brand Activation

bd_432f5ebc31fb6bad · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 2, 2021

Filed

Mar 30, 2021

To disclose

28 days

Affected · nationwide

2541 in this filing

Linked

4 filings

Confidence

66%

Full breach record for KHJ Brand Activation →

KHJ Brand Activation, a Boston-based commercial entity, reported an external system breach (hacking) occurring between December 16, 2020, and March 2, 2021. The incident compromised the names and Social Security Numbers of 254 individuals, including one Maine resident. Notification was sent on March 30, 2021, offering 24 months of credit monitoring and identity theft recovery services through IDX.

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Maine clockDiscovered Mar 2, 2021 → Filed with AG Mar 30, 202128d ✓ ME AG ≤30d28 days discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 76 days

discovery → filing · 28 days

Dec 16, 2020

Begins

Mar 2, 2021

Discovered

Mar 30, 2021

Filed

vs. sector median

15 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

New Hampshire State AGbd_dc2c24ce9b46877c2021-03-30Verified
Montana State AGbd_f6cfc99ed993e6212021-03-30Verified
Massachusetts State AGbd_fcc2d54e2b4a8db02021-03-30Verified

Name: KHJ Brand Activation
norm: khj brand activation

Name: KHJ Brand Activation
norm: khj brand activation
Industry: Professional Servicesllm

Discovered: Mar 2, 2021
Breach occurred: Dec 16, 2020 – Mar 2, 2021
Undetected for: 76 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 30, 2021
Affected individuals: 254state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 24 months of credit and CyberScan monitoring through IDX
Provided $1,000,000 insurance reimbursement policy
Provided fully managed identity theft recovery services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 28 days(28 days from discovery to filing)
Compliance flags: ME AG ≤30d · 28d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 2, 2021
→ Filed with AG: Mar 30, 2021
28d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 2, 2021 → Filed with AG: Mar 30, 2021	28d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

New Hampshire State AGMar 30 · first

Montana State AGMar 30 · first

Massachusetts State AGMar 30 · first

Maine State AGMar 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/1ed3cab3-b828-4ccf-8015-c066130ed559.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 30, 2021
Raw hash: 73d49f5774f73f79fa1670637e07f9ce2f00fc83bcf68412f7f2206dd6fda2e4

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityKHJ Brand Activation

Victim entityKHJ Brand Activation

Incidentdiscovered Mar 2, 2021

Stated responseSent written notification to affected individuals

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov