HackingFinancial ServicesHealthcareFinanceData ExfiltratedCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDHealth (basic)PHIMediumContained

New Era Enterprises, Inc.

bd_41d6c2506467d9f6 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 31, 2025

Filed

Mar 14, 2025

To disclose

6 weeks

Affected

31state residents only

Linked

10 filings

Confidence

66%

Full breach record for New Era Enterprises, Inc. →3 incidents on file

New Era Enterprises, Inc. (NEEI) reported a supplemental data breach to the Maine Attorney General affecting 31 Maine residents. Unauthorized access occurred between Dec 9-18, 2024. Data exposed included names, SSNs, DOBs, and medical info. NEEI isolated systems, engaged forensic counsel, notified law enforcement, and offered 1 year of Experian credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 31, 2025 → Filed with AG Mar 14, 202542d ⏱ ME AG >30d6 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 53 days

discovery → filing · 6 weeks / 42 days

Dec 9, 2024

Begins

Jan 31, 2025

Discovered

Mar 14, 2025

Filed

vs. sector median

3 wks faster

This filing is one of 10 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

Vermont State AGbd_198f0723ea5ddc062025-03-14Verified
New Hampshire State AGbd_2a0d358eda680c122025-03-14Verified
Montana State AGbd_8b6b5a104a8287b72025-03-14Verified
Massachusetts State AGbd_1d1dd16d9f3657402025-02-12 · +30dVerified

Show 5 more filings ↓up to 31d gap

New Hampshire State AGbd_5f96a2b2e9134da62025-02-11 · +31dVerified
Maryland State AGbd_6098503dcee060692025-02-11 · +31dVerified
Indiana State AGbd_a3beb38fc5fcc96e2025-02-11 · +31dVerified
Maine State AGbd_d197ed8e5f33c5ca2025-02-11 · +31dCandidate
Washington State AGbd_e805dbd864a191982025-02-11 · +31dVerified

Name: New Era Enterprises, Inc.
norm: new era enterprises
Domain: neweracars.com

Name: New Era Enterprises, Inc.
norm: new era
Industry: Financial ServicesllmHealthcarellm

Discovered: Jan 31, 2025
Breach occurred: Dec 9, 2024 – Dec 18, 2024
Undetected for: 53 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 11, 2025
Affected individuals: 31state-resident count only
Data types: Identity (basic)Government IDHealth (basic)PHI
Data elements: Social Security numberDate of birthMedical information
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Submitted incident notification to Maine Attorney General on February 11, 2025Supplemental notice submitted to Maine Attorney General on March 11, 2025
Initial access: exploit_public_facing

During the incident: Initiated incident response protocols
Isolated certain systems
Began an investigation with assistance from a third-party cybersecurity firm
Reported the incident to law enforcement
Notified CSO of this incident on February 3, 2025
Established a dedicated, toll-free call center for individuals to call with questions
Offering credit monitoring through Experian to the Maine residents whose Social Security number may have been involved
Changes made: Implemented, and will continue to adopt, additional safeguards and technical security measures to further protect and monitor its systems
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(42 days from discovery to filing)
Compliance flags: ME AG >30d · 42d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 31, 2025
→ Filed with AG: Mar 14, 2025
42d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 31, 2025 → Filed with AG: Mar 14, 2025	42d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 8 states

View merged incident ↗

New Hampshire State AGFeb 11 · first

Maryland State AGFeb 11 · first

Indiana State AGFeb 11 · first

Maine State AGFeb 11 · first

Washington State AGFeb 11 · first

Massachusetts State AG+1d

Vermont State AG+31d

New Hampshire State AG+31d

Montana State AG+31d

Maine State AG+31d · this page

Pattern: first filing Feb 11 (NH), last Mar 14 (ME) — a 31-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/be525d80-c45a-495c-be22-876c3d9f9d23.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 14, 2025
Raw hash: eafeb2d03a9853db49765f49e69a895d6649dfbe1668da3cb02c853f7edcd120

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entityNew Era Enterprises, Inc.

Victim entityNew Era Enterprises, Inc.

Incidentdiscovered Jan 31, 2025

Stated responseInitiated incident response protocols

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov