HackingFinancial ServicesTechnologyFinanceData ExfiltratedCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDFinancial accountCriticalContained

KELLY & ASSOCIATES INSURANCE GROUP, INC.

bd_3fafc1c0156ef4af · schema v1 · pii pii-v1

Severity

Critical

Discovered

Mar 3, 2025

Filed

Apr 21, 2025

To disclose

7 weeks

Affected · nationwide

263,8937,029 in this filing

Linked

30 filings

Confidence

65%

Full breach record for KELLY & ASSOCIATES INSURANCE GROUP, INC. →2 incidents on file

Kelly & Associates Insurance Group, Inc. reported a supplemental data breach affecting 263,893 individuals, including 7,029 Maine residents. Unauthorized access occurred between Dec 12-17, 2024. Data exposed included names, SSNs, and financial account info. The company engaged forensic specialists, notified the FBI, and offered 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Mar 3, 2025 → Filed with AG Apr 21, 202549d ⏱ ME AG >30d7 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 81 days

discovery → filing · 7 weeks / 49 days

Dec 12, 2024

Begins

Mar 3, 2025

Discovered

Apr 21, 2025

Filed

vs. sector median

1 wks faster

This filing is one of 30 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Maine State AGbd_1d9478df90e43ccc2025-05-30 · +39dVerified
Delaware State AGbd_2c6bb1bf725cb2632025-05-30 · +39dVerified by operator
California State AGbd_4634d1937c2de35f2025-05-30 · +39dVerified by operator
Rhode Island State AGbd_75af98896516c5702025-06-05 · +45dVerified

Show 6 more filings ↓up to 71d gap

Maine State AGbd_021fda7188de0ef42025-06-30 · +70dVerified
California State AGbd_41072bfcc8a1e6bb2025-06-30 · +70dVerified by operator
Delaware State AGbd_48914041e37aa2182025-06-30 · +70dVerified by operator
New Hampshire State AGbd_84dcd3063c0632922025-06-30 · +70dVerified by operator
Montana State AGbd_c69f40e6d4217f692025-06-30 · +70dVerified by operator
Texas State AGbd_abfe5cf4f4535a822025-07-01 · +71dVerified

Showing first 10 of 29 linked disclosures.

Name: KELLY & ASSOCIATES INSURANCE GROUP, INC.
norm: kelly associates insurance
Domain: kellybenefits.com

Name: KELLY & ASSOCIATES INSURANCE GROUP, INC.
norm: kelly associates insurance
Domain: kellybenefits.com
Industry: Financial ServicesllmTechnologyllm

Discovered: Mar 3, 2025
Breach occurred: Dec 12, 2024 – Dec 17, 2024
Undetected for: 81 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 21, 2025
Affected individuals: 263,893state + nationwide
Data types: Identity (basic)Government IDFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid AccountsT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified the Federal Bureau of InvestigationProvided written notice to relevant state and federal regulatorsNotified the three major credit reporting agencies
Initial access: exploit_public_facing

During the incident: Launched an investigation, with the assistance of third-party forensic specialists
Notified the Federal Bureau of Investigation
Provided notice to carriers and clients
Provided notice to relevant state and federal regulators
Provided notice to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Published notice of the event to its website
Changes made: Providing access to credit monitoring services through IDX for 12 months
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing individuals with information on how to place a fraud alert and security freeze on one’s credit file
Encouraging individuals to contact the Federal Trade Commission, their state Attorney General, and law enforcement
Reviewing its already robust security policies, procedures, and tools
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(49 days from discovery to filing)
Compliance flags: ME AG >30d · 49dME CRA notice due
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 3, 2025
→ Filed with AG: Apr 21, 2025
49d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 3, 2025 → Filed with AG: Apr 21, 2025	49d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 7 states

View merged incident ↗

Maine State AGApr 21 · first · this page

Maine State AG+39d

Delaware State AG+39d

California State AG+39d

Rhode Island State AG+45d

Maine State AG+70d

California State AG+70d

Delaware State AG+70d

New Hampshire State AG+70d

Montana State AG+70d

Texas State AG+71d

Pattern: first filing Apr 21 (ME), last Jul 1 (TX) — a 71-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 29 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/31cc467f-60ce-43da-985b-1157966dc553.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 21, 2025
Raw hash: fd77a83360ca368c80a8b7a1d5a523ad414b8282766b3254ff7a77bc14120753

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityKELLY & ASSOCIATES INSURANCE GROUP, INC.

Victim entityKELLY & ASSOCIATES INSURANCE GROUP, INC.

Incidentdiscovered Mar 3, 2025

Stated responseLaunched an investigation, with the assistance of third-party forensic specialists

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov