HackingFinancial ServicesTechnologyFinanceData ExfiltratedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Government IDCriticalContained

KELLY & ASSOCIATES INSURANCE GROUP, INC.

bd_021fda7188de0ef4 · schema v1 · pii pii-v1

Severity

Critical

Discovered

Mar 3, 2025

Filed

Jun 30, 2025

To disclose

17 weeks

Affected · nationwide

553,66018,855 in this filing

Linked

30 filings

Confidence

65%

Full breach record for KELLY & ASSOCIATES INSURANCE GROUP, INC. →3 incidents on file

Kelly & Associates Insurance Group, Inc. reported a supplemental data breach affecting 553,660 individuals, including 18,855 Maine residents. Unauthorized access occurred between Dec 12-17, 2024. The breach involved the exfiltration of names and Social Security numbers. Notices were mailed on June 30, 2025, offering 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Mar 3, 2025 → Filed with AG Jun 30, 2025119d ✗ ME AG >90d17 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 81 days

discovery → filing · 17 weeks / 119 days

Dec 12, 2024

Begins

Mar 3, 2025

Discovered

Jun 30, 2025

Filed

vs. sector median

+9 wks slower

This filing is one of 30 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_41072bfcc8a1e6bb2025-06-30Verified by operator
Delaware State AGbd_48914041e37aa2182025-06-30Verified by operator
New Hampshire State AGbd_84dcd3063c0632922025-06-30Verified by operator
Montana State AGbd_c69f40e6d4217f692025-06-30Verified by operator

Show 6 more filings ↓up to 31d gap

Texas State AGbd_abfe5cf4f4535a822025-07-01 · +1dVerified
Rhode Island State AGbd_75af98896516c5702025-06-05 · +25dVerified
Maine State AGbd_1d9478df90e43ccc2025-05-30 · +31dVerified
Delaware State AGbd_2c6bb1bf725cb2632025-05-30 · +31dVerified by operator
California State AGbd_4634d1937c2de35f2025-05-30 · +31dVerified by operator
New Hampshire State AGbd_864ca5ef29cc3a4a2025-05-30 · +31dVerified by operator

Showing first 10 of 29 linked disclosures.

Name: KELLY & ASSOCIATES INSURANCE GROUP, INC.
norm: kelly associates insurance
Domain: kellybenefits.com
Industry: Insurance

Name: KELLY & ASSOCIATES INSURANCE GROUP, INC.
norm: kelly associates insurance
Domain: kellybenefits.com
Industry: Insurance
Industry: Financial ServicesllmTechnologyllm

Discovered: Mar 3, 2025
Breach occurred: Dec 12, 2024 – Dec 17, 2024
Undetected for: 81 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 30, 2025
Affected individuals: 553,660state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 ChannelT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Provided written notice to relevant state and federal regulatorsNotified the three major credit reporting agencies (Equifax, Experian, TransUnion)
Initial access: exploit_public_facing

During the incident: Launched an investigation with the assistance of third-party forensic specialists
Reported this matter to the Federal Bureau of Investigation
Provided notice to relevant state and federal regulators
Provided notice to the three major credit reporting agencies
Provided access to credit monitoring services through IDX
Changes made: Continue to review security policies, procedures, and tools
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(119 days from discovery to filing)
Compliance flags: ME AG >90d · 119dME CRA notice due
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 3, 2025
→ Filed with AG: Jun 30, 2025
119d 90 days ME AG >90d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 3, 2025 → Filed with AG: Jun 30, 2025	119d	90 days	ME AG >90d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 7 states

View merged incident ↗

Maine State AGMay 30 · first

Delaware State AGMay 30 · first

California State AGMay 30 · first

New Hampshire State AGMay 30 · first

Rhode Island State AG+6d

California State AG+31d

Delaware State AG+31d

New Hampshire State AG+31d

Montana State AG+31d

Maine State AG+31d · this page

Texas State AG+32d

Pattern: first filing May 30 (ME), last Jul 1 (TX) — a 32-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 29 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/e7612d08-6785-4657-b54f-8800bd928bc5.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 30, 2025
Raw hash: 9b023064917f3cffb673a166b51a486f8a968033f93d3959a15f93d7bfa0f6a5

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityKELLY & ASSOCIATES INSURANCE GROUP, INC.

Victim entityKELLY & ASSOCIATES INSURANCE GROUP, INC.

Incidentdiscovered Mar 3, 2025

Stated responseLaunched an investigation with the assistance of third-party forensic specialists

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov