HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsLowContained

WILTON BRANDS LLC

bd_399085c1fc2a54d9 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 8, 2013

Filed

Jan 24, 2013

To disclose

16 days

Affected

Not disclosed

Linked

5 filings

Confidence

64%

Full breach record for WILTON BRANDS LLC →

Wilton Brands LLC experienced a security incident where a malicious user modified the shopping cart functionality on its website between October 8, 2012, and January 8, 2013. This allowed the interception of personal information, including names, addresses, and payment card details (card numbers, expiration dates, and security codes), for users making purchases. The incident was discovered on January 8, 2013. Wilton notified law enforcement, contained the incident by shifting payment processing to a third-party fulfillment provider, replaced its webserver, and offered one year of identity protection services to affected individuals.

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California clockDiscovered Jan 8, 2013 → Notified Jan 25, 201317d ✓ CA 60-day OK16 days discovery → filing

Incident timeline

undetected · 92 days

discovery → filing · 16 days

Oct 8, 2012

Begins

Jan 8, 2013

Discovered

Jan 24, 2013

Filed

vs. sector median

5 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Massachusetts State AGbd_23d742fcde232b322013-01-28 · +4dCandidate
Massachusetts State AGbd_4bb62f4ff8f0b1772012-12-17 · +38dVerified
New Hampshire State AGbd_1b6de679c9d6de972012-12-12 · +43dCandidate
California State AGbd_eef2e597d73594d02012-12-12 · +43dVerified

Name: WILTON BRANDS LLC
norm: wilton brands
Domain: wilton.com

Name: WILTON BRANDS LLC
norm: wilton brands
Domain: wilton.com
Industry: Retail & Consumerllm

Discovered: Jan 8, 2013
Breach occurred: Oct 8, 2012 – Jan 8, 2013
Undetected for: 92 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 25, 2013
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Notified law enforcement of this incident
Intend to assist their efforts in prosecuting the criminals who accessed our systems
Changes made: Using the third party company that fulfills orders to directly accept and process payment cards for the sale of goods at wilton.com
Wilton’s systems will no longer process payment cards for the sale of goods from wilton.com
Replacing its webserver
Implementing additional security measures
Offering a complimentary one-year membership of Experian’s ProtectMyIDTM Alert
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 days(16 days from discovery to filing)
Compliance flags: CA 60-day OK · 17d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jan 8, 2013
→ Notified: Jan 25, 2013
17d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jan 8, 2013 → Notified: Jan 25, 2013	17d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 3 states

View merged incident ↗

New Hampshire State AGDec 12 · first

California State AGDec 12 · first

Massachusetts State AG+5d

California State AG+43d · this page

Massachusetts State AG+47d

Pattern: first filing Dec 12 (NH), last Jan 28 (MA) — a 47-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-38734
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 24, 2013
Raw hash: 0b21b4a403c59b01614f218514eb02afd49943f13dc8e27a447208ff0ce83231

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityWILTON BRANDS LLC

Victim entityWILTON BRANDS LLC

Incidentdiscovered Jan 8, 2013

Stated responseNotified law enforcement of this incident

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov