DisclosureLens
HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

WILTON BRANDS LLC

bd_1b6de679c9d6de97 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 31, 2012

Filed

Dec 12, 2012

To disclose

6 weeks

Affected

98state residents only

Linked

5 filings

Confidence

66%
Full breach record for WILTON BRANDS LLC

Wilton Brands LLC notified the NH AG of a security incident where a malicious user accessed user information (PII and payment card data) from July 19 to Oct 2, 2012. Discovered Oct 31, 2012. 98 NH residents affected. Remediation included changing payment processing and offering credit monitoring.

Incident timeline

undetected · 104 days
discovery → filing · 6 weeks / 42 days

Jul 19, 2012

Begins

Oct 31, 2012

Discovered

Dec 12, 2012

Filed

vs. sector median

2 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 3 states

View merged incident ↗
California State AGDec 12 · first
New Hampshire State AGDec 12 · first · this page

Pattern: first filing Dec 12 (CA), last Jan 28 (MA) — a 47-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.