HackingRetail & ConsumerRetailCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountLowActive

Designs for Vision, Inc.

bd_37dfd97cafe9621e · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 13, 2025

Filed

Jan 5, 2026

To disclose

12 weeks

Affected

6state residents only

Linked

8 filings

Confidence

66%

Full breach record for Designs for Vision, Inc. →

Designs For Vision, Inc. notified the New Hampshire Attorney General on January 5, 2026, of unauthorized access to its computer systems occurring between October 11 and 13, 2025. The breach affected 6 New Hampshire residents, exposing names and financial account information. DVI engaged in investigation, secured systems, and provided 12 months of credit monitoring via Kroll to affected individuals.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >30d12 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 2 days

discovery → filing · 12 weeks / 84 days

Oct 11, 2025

Begins

Oct 13, 2025

Discovered

Jan 5, 2026

Filed

vs. sector median

+4 wks slower

This filing is one of 8 about the same incident.View merged incident

A leak claim by akira about this victim predates this filing by 86 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (2)

Leak Siteakirabd_8a2ac319bd9de1f62025-10-13 · +84dVerified by operator
Leak Siteakirabd_80e4afb64c29abea2025-10-11 · +86dVerified by operator

Regulatory filings (5) · sorted by filing gap

Maine State AGbd_81cad70ff6d8cb3c2026-01-05Candidate
Massachusetts State AGbd_94108c67d2bea6952026-01-05Verified by operator
Indiana State AGbd_a28962eddd6e0f522026-01-05Verified by operator
Nebraska State AGbd_a558c87b4a2e4a5f2026-01-05Verified by operator

Show 1 more filing ↓

Vermont State AGbd_e7105a4c448b0e092026-01-05Verified by operator

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Designs for Vision, Inc.
norm: designs for vision
Domain: dvimail.com
Industry: Retail & Consumerllm

Discovered: Oct 13, 2025
Breach occurred: Oct 11, 2025 – Oct 13, 2025
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 5, 2026
Affected individuals: 6state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Notified New Hampshire Attorney General Consumer Protection & Antitrust Bureau
Initial access: exploit_public_facing

During the incident: Took steps to secure its systems and launched an investigation
Began a comprehensive review process
Provided written notice of this incident to individuals
Providing written notice of this incident to relevant state regulators
Providing written notice... to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Providing complimentary access to credit monitoring services for twelve (12) months, through Kroll
Changes made: Working to implement additional safeguards and training to its employees
Reviewing existing security policies and implemented additional cybersecurity measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(84 days from discovery to filing)
Compliance flags: Leak >30d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Maine State AGJan 5 · first

Massachusetts State AGJan 5 · first

Indiana State AGJan 5 · first

Nebraska State AGJan 5 · first

Vermont State AGJan 5 · first

New Hampshire State AGJan 5 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/designs-vision-20260105.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 5, 2026
Raw hash: a7810e123608637623ba9bf43490f7aa13d11ecdcfa2e07c62587b31658de1e7

Linked disclosures

Ransomware claims (2)

Regulatory filings (5) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityDesigns for Vision, Inc.

Incidentdiscovered Oct 13, 2025

Stated responseTook steps to secure its systems and launched an investigation

ComplianceLeak >30d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov