HackingOtherCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Roush Fenway Keselowski Racing

bd_272a1556c4c122cb · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 14, 2025

Filed

Sep 12, 2025

To disclose

17 weeks

Affected

12state residents only

Linked

9 filings

Confidence

64%

Full breach record for Roush Fenway Keselowski Racing →

Roush Fenway Keselowski Racing, LLC notified the NH Attorney General on Sept 12, 2025, of a data event affecting 12 NH residents. Suspicious activity was detected on May 14, 2025. Unauthorized access to files containing names, DOBs, and SSNs occurred. RFK Racing engaged forensic specialists, notified law enforcement, and provided 24 months of credit monitoring.

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Incident timeline

discovery → filing · 17 weeks / 121 days

May 14, 2025

Discovered

Sep 12, 2025

Filed

vs. sector median

+9 wks slower

This filing is one of 9 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Massachusetts State AGbd_146b1f53c60894e92025-09-12Verified
Indiana State AGbd_2019399d7c1e51162025-09-12Verified
Maine State AGbd_2d3115e41d04814c2025-09-12Verified
HHS OCRbd_59996214baa7990a2025-09-12Verified

Show 4 more filings ↓

Oregon State AGbd_5dda442036246a0a2025-09-12Verified
Nebraska State AGbd_a69a282106dff8042025-09-12Verified
Montana State AGbd_cc925bd95bd57b8e2025-09-12Verified
Vermont State AGbd_d8083dfb8c16fa9a2025-09-12Verified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Roush Fenway Keselowski Racing
norm: roush fenway keselowski racing
Industry: Otherllm

Discovered: May 14, 2025
Materiality determined: —
Notification sent: Sep 12, 2025
Affected individuals: 12state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: External
Regulator citations: Notified federal law enforcement regarding the eventproviding written notice of this incident to relevant state and federal regulatorsproviding written notice... to the three major credit reporting agencies

During the incident: Launched an investigation with the assistance of third-party forensic specialists
Undertook a comprehensive review of the data at risk
Notified federal law enforcement regarding the event
Working to implement additional safeguards and training to its employees
Providing access to credit monitoring services for twenty-four (24) months
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state and federal regulators
Providing written notice... to the three major credit reporting agencies
Changes made: Implement additional safeguards and training to its employees
Review our policies and procedures relating to data privacy and security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(121 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Massachusetts State AGSep 12 · first

Indiana State AGSep 12 · first

Maine State AGSep 12 · first

HHS OCRSep 12 · first

Oregon State AGSep 12 · first

Nebraska State AGSep 12 · first

Montana State AGSep 12 · first

Vermont State AGSep 12 · first

New Hampshire State AGSep 12 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/roush-fenway-keselowski-racing-20250912.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 12, 2025
Raw hash: f83184b96d252ab3160d8bcb60485f066f873ef7d60cb296f845d80323d1336a

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityRoush Fenway Keselowski Racing

Incidentdiscovered May 14, 2025

Stated responseLaunched an investigation with the assistance of third-party forensic specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov