Social EngineeringRetail & ConsumerRetailPhishingStolen CredentialsCustomer Data InvolvedTargetedIdentity (basic)Government IDFinancial accountMediumContained

Ark Naturals

bd_20b8cc92810e90b6 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 23, 2021

Filed

Oct 18, 2021

To disclose

34 weeks

Affected

2state residents only

Linked

5 filings

Confidence

66%

Full breach record for Ark Naturals →

Ark Naturals notified the NH AG of a data event affecting 2 NH residents. Unauthorized access to an employee email account occurred Feb 8-23, 2021, discovered Feb 23, 2021. Data accessible included names, addresses, SSNs, and financial/credit card info. No confirmation of actual viewing. Response included password reset, credit monitoring, and employee training.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 15 days

discovery → filing · 34 weeks / 237 days

Feb 8, 2021

Begins

Feb 23, 2021

Discovered

Oct 18, 2021

Filed

vs. sector median

+26 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_0b6e975fe6bfb1e42021-10-14 · +4dVerified
Massachusetts State AGbd_d76a3307c20a62c42021-10-14 · +4dVerified
Montana State AGbd_e373fc6b11b8c4c22021-10-14 · +4dCandidate
Maine State AGbd_eab6cce3abbefc0f2021-10-14 · +4dVerified by operator

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Ark Naturals
norm: ark naturals
Domain: arknaturals.com
Industry: Retail & Consumerllm

Discovered: Feb 23, 2021
Breach occurred: Feb 8, 2021 – Feb 23, 2021
Undetected for: 15 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 14, 2021
Affected individuals: 2state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Office of the New Hampshire Attorney General
Initial access: phishing_link

During the incident: Commenced an investigation
Resetting the password of the impacted email account
Reviewing the account for any suspicious rules
Providing access to credit monitoring services for twelve (12) months, through Experian
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Changes made: Working to implement additional safeguards and training to its employees
Reviewing existing policies and procedures to reduce the likelihood of a similar future incident
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 34 weeks(237 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGOct 14 · first

Massachusetts State AGOct 14 · first

Montana State AGOct 14 · first

Maine State AGOct 14 · first

New Hampshire State AG+4d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/ark-naturals-20211018.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 18, 2021
Raw hash: d05913786925170a9f6bf354a4db518616c85b90bb5412f84eb21410dfa48f60

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityArk Naturals

Incidentdiscovered Feb 23, 2021

Stated responseCommenced an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov