HackingRetail & ConsumerRetailCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)EmploymentMediumContained

Lands End, Inc.

bd_0a96b1b385c0588b · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 6, 2024

Filed

Aug 13, 2025

To disclose

10 days

Affected · nationwide

10,0607 in this filing

Linked

7 filings

Confidence

66%

Full breach record for Lands End, Inc. →

Lands' End, Inc. reported an external system breach (hacking) on December 6, 2024, discovered on August 3, 2025. The incident affected 10,060 individuals, including 7 Maine residents. Personal information of current/former employees and dependents was accessed. Lands' End engaged law enforcement and cybersecurity experts, notified affected individuals on August 13, 2025, and provided 24 months of credit monitoring via Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Dec 6, 2024 → Filed with AG Aug 13, 2025250d ✗ ME AG >90d10 days discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 36 weeks / 250 days

Dec 6, 2024

Begins

Dec 6, 2024

Discovered

Aug 13, 2025

Filed

vs. sector median

6 wks faster

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Indiana State AGbd_6e27ca72a2a65c9e2025-08-13Verified
Nebraska State AGbd_75b99129298989d82025-08-13Verified
Massachusetts State AGbd_c0cd41563723171b2025-08-13Verified
Montana State AGbd_f4909ac389fc6b902025-08-13Verified by operator

Show 2 more filings ↓up to 5d gap

Vermont State AGbd_430bdf4543e5d2582025-08-18 · +5dVerified
New Hampshire State AGbd_d581ec32b62a93ae2025-08-18 · +5dVerified

Name: Lands End, Inc.
norm: lands end
Domain: landsend.com

Name: Lands End, Inc.
norm: lands end
Domain: landsend.com
Industry: Retail & Consumerllm

Discovered: Dec 6, 2024
Breach occurred: Dec 6, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 13, 2025
Affected individuals: 10,060state + nationwide
Data types: Identity (basic)Employment
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1119 Automated Collection
Threat actor: External
Regulator citations: Notified law enforcementFiled notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Took steps to contain the issue
Investigated with assistance of law enforcement
Engaged industry-leading cybersecurity experts
Engaged outside counsel
Conducted thorough review of impacted data
Sent written notification to affected individuals
Provided credit monitoring and identity theft restoration services through Experian for 24 months
Changes made: Worked with outside cybersecurity experts to reinforce systems and information security protocols
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 days(10 days from discovery to filing)
Compliance flags: ME AG >90d · 250dME resident >60d · 250d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Dec 6, 2024
→ Filed with AG: Aug 13, 2025
250d 90 days ME AG >90d
Maine
Discovered: Dec 6, 2024
→ Notified: Aug 13, 2025
250d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Dec 6, 2024 → Filed with AG: Aug 13, 2025	250d	90 days	ME AG >90d
Maine	Discovered: Dec 6, 2024 → Notified: Aug 13, 2025	250d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Indiana State AGAug 13 · first

Nebraska State AGAug 13 · first

Massachusetts State AGAug 13 · first

Montana State AGAug 13 · first

Maine State AGAug 13 · first · this page

Vermont State AG+5d

New Hampshire State AG+5d

Pattern: first filing Aug 13 (IN), last Aug 18 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/229b18d3-d2b9-4c05-99cd-f12a433fc941.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 13, 2025
Raw hash: fbec1d843c0f57a38387def85b5fe194ccf88cfcd83bf23e2b35e8952f25201b

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityLands End, Inc.

Victim entityLands End, Inc.

Incidentdiscovered Dec 6, 2024

Stated responseTook steps to contain the issue

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov