Flurish Inc. (dba LendUp) submitted a California SB-24 breach notification regarding a 2012-2016 incident where third-party website widgets and analytics trackers inadvertently collected customer PII, including names, emails, addresses, DOBs, and SSNs. The breach was discovered in early 2016 during a routine examination. LendUp notified affected individuals, offered 12 months of AllClear ID identity protection, and implemented new controls. No misuse of data was believed to have occurred.