HackingTechnologyInformationStolen CredentialsCustomer Data InvolvedIdentity (basic)CredentialsLowContained

Social BlueBook

bd_fe4734c5d203ac6e · schema v1 · pii pii-v1

Severity

Low

Discovered

—

Filed

Mar 26, 2020

To disclose

—

Affected

Not disclosed

Confidence

65%

Full breach record for Social BlueBook →

In October 2019, a third-party gained unauthorized access to Social Bluebook's database, exposing customer names and email addresses. No payment card data was compromised. The company, operated by New Media Trader Inc., conducted a security audit and notified authorities. Customers were advised to reset passwords.

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Incident timeline

Oct 1, 2019

Begins

Mar 26, 2020

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: New Media Trader Inc.
norm: new media trader
Domain: socialbluebook.com

Name: Social BlueBook
norm: social bluebook
Domain: socialbluebook.com
Industry: Technologyllm

Discovered: —
Breach occurred: Oct 1, 2019
Materiality determined: —
Notification sent: Mar 26, 2020
Affected individuals: Not disclosed
Data types: Identity (basic)Credentials
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified the proper authorities regarding the breach

During the incident: Opened a full security audit to uncover potential issues to be resolved immediately
Notified the proper authorities regarding the breach
Changes made: Recommended customers reset their password upon next login
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-188661
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 26, 2020
Raw hash: 7fd2eebc4e7097bab525a7cedbd403aeadbc6365021631d9bd0025082cf18d5c

Reporting entityNew Media Trader Inc.

Victim entitySocial BlueBook

IncidentThird-Party / Supply Chain

Stated responseOpened a full security audit to uncover potential issues to be resolved immediately

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov