HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDHighContained

Belle Tire

bd_fdc98955fe6e1064 · schema v1 · pii pii-v1

Severity

High

Discovered

Jun 11, 2024

Filed

Nov 2, 2024

To disclose

21 weeks

Affected · nationwide

29,3304 in this filing

Linked

8 filings

Confidence

66%

Full breach record for Belle Tire →

Belle Tire reported an external system breach (hacking) on June 11, 2024, affecting 29,330 individuals, including 4 in Maine. The incident involved the unauthorized access and exfiltration of personal data, including names, addresses, dates of birth, Social Security numbers, and driver's license numbers. Belle Tire engaged third-party investigators, notified law enforcement, and offered 24 months of Experian IdentityWorks to affected individuals. Consumer notifications were sent on October 31, 2024.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jun 11, 2024 → Filed with AG Nov 2, 2024144d ✗ ME AG >90d21 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 21 weeks / 144 days

Jun 11, 2024

Begins

Jun 11, 2024

Discovered

Nov 2, 2024

Filed

vs. sector median

+12 wks slower

This filing is one of 8 about the same incident.View merged incident

A leak claim by play about this victim predates this filing by 145 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (2)

Leak Siteplaybd_1e59c306a79f88462024-06-11 · +144dVerified by operator
Leak Siteplaybd_4b98cac8c78be8872024-06-10 · +145dVerified by operator

Regulatory filings (5) · sorted by filing gap

Illinois State AGbd_e72e6f209d7477812024-11-01 · +1dVerified
New Hampshire State AGbd_24424444156851dd2024-11-04 · +2dVerified
Indiana State AGbd_ffe51c9941f4907f2024-10-31 · +2dVerified
Massachusetts State AGbd_50fae7c876688eb82024-11-05 · +3dVerified

Show 1 more filing ↓up to 3d gap

Montana State AGbd_a59b4b486ee42ade2024-10-30 · +3dCandidate

Name: Honigman LLP
norm: honigman

Name: Belle Tire
norm: belle tire
Domain: belletire.com
Industry: Retail & Consumerllm

Discovered: Jun 11, 2024
Breach occurred: Jun 11, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 31, 2024
Affected individuals: 29,330state + nationwide
Data types: Identity (basic)Government ID
Data elements: Social Security numberDate of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified Maine Attorney General
Initial access: exploit_public_facing

During the incident: Hired a third-party team to investigate and assist us
Contacted law enforcement
Offering complimentary access to Experian IdentityWorks for 24 months
Changes made: Making our computer systems even stronger than before
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 21 weeks(144 days from discovery to filing)
Compliance flags: ME AG >90d · 144dME resident >60d · 142dLeak >90d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jun 11, 2024
→ Filed with AG: Nov 2, 2024
144d 90 days ME AG >90d
Maine
Discovered: Jun 11, 2024
→ Notified: Oct 31, 2024
142d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jun 11, 2024 → Filed with AG: Nov 2, 2024	144d	90 days	ME AG >90d
Maine	Discovered: Jun 11, 2024 → Notified: Oct 31, 2024	142d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Montana State AGOct 30 · first

Indiana State AG+1d

Illinois State AG+2d

Maine State AG+3d · this page

New Hampshire State AG+5d

Massachusetts State AG+6d

Pattern: first filing Oct 30 (MT), last Nov 5 (MA) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/45c309c0-e0c4-4802-b8b2-2123c0a5ae4b.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 2, 2024
Raw hash: bdb4fadfa10cd18165ac335413a569411e6bebc686fd9eae74036fc36aa71389

Linked disclosures

Ransomware claims (2)

Regulatory filings (5) · sorted by filing gap

Reporting entityHonigman LLP

Victim entityBelle Tire

Incidentdiscovered Jun 11, 2024

Stated responseHired a third-party team to investigate and assist us

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov