HackingRetail & ConsumerRetailStolen CredentialsVulnerability ExploitCustomer Data InvolvedTargetedIdentity (basic)Financial accountCredentialsLowActive

The Fruitful Yield Inc

bd_fce83f36aad56a1c · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 17, 2016

Filed

Apr 20, 2016

To disclose

5 weeks

Affected

21state residents only

Confidence

66%

Full breach record for The Fruitful Yield Inc →2 incidents on file

The Fruitful Yield, Inc. notified the NH Attorney General of an unauthorized intrusion into its e-commerce websites (Jan 7 - Mar 21, 2016). Discovered Mar 17, 2016. Exposed customer names, credit card data (including CVV), and passwords. 21 NH residents affected. Notices sent starting Apr 20, 2016. Investigation ongoing.

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Incident timeline

undetected · 70 days

discovery → filing · 5 weeks / 34 days

Jan 7, 2016

Begins

Mar 17, 2016

Discovered

Apr 20, 2016

Filed

vs. sector median

3 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed21 affectedView incident

Name: DLA PIPER LLP (US)
norm: dla piper llp us

Name: The Fruitful Yield Inc
norm: the fruitful yield
Industry: Retail & Consumerllm

Discovered: Mar 17, 2016
Breach occurred: Jan 7, 2016 – Mar 21, 2016
Undetected for: 70 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 20, 2016
Affected individuals: 21state-resident count only
Data types: Identity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Analyzing databases for unknown user accounts the attacker may have created and changing administrative account passwords
Put security patches in place
Removed files uploaded by the attacker
Enhanced its Internet protocol (“IP”) address encryption
Updated its encryption keys
Increased monitoring of log files
Further restricted access to its databases
Changes made: Put security patches in place
Enhanced its Internet protocol (“IP”) address encryption
Updated its encryption keys
Increased monitoring of log files
Further restricted access to its databases
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(34 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/fruitful-yield-20160420.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 20, 2016
Raw hash: be0721b34aff8484a6f5963780c80e0d3645e5538ac8f072e31037d514ca3847

Reporting entityDLA PIPER LLP (US)

Victim entityThe Fruitful Yield Inc

Incidentdiscovered Mar 17, 2016

Stated responseAnalyzing databases for unknown user accounts the attacker may have created and changing administrative account passwords

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov