DisclosureLens
HackingCustomer Data InvolvedIdentity (basic)Government IDHighContained

Truly Nolen of America, Inc.

bd_fa57f50f7efd2f16 · schema v1 · pii pii-v1

Severity

High

Discovered

Jul 27, 2022

Filed

Aug 26, 2022

To disclose

4 weeks

Affected · nationwide

5,7562 in this filing

Linked

5 filings

Confidence

50%
Full breach record for Truly Nolen of America, Inc. →

Truly Nolen of America, Inc. experienced an external system breach (hacking) that occurred from April 29, 2022, to May 11, 2022, and was discovered on July 27, 2022. The breach affected 2 Maine residents, part of a larger group of 5,756 individuals. The compromised information included names and Social Security numbers. In response, the company provided written notification to the affected individuals on August 26, 2022, and offered 12 months of credit monitoring services through Experian.

Maine clockDiscovered Jul 27, 2022 → Filed with AG Aug 26, 202230d ✓ ME AG ≤30d4 weeks discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 89 days
discovery → filing · 4 weeks / 30 days

Apr 29, 2022

Begins

Jul 27, 2022

Discovered

Aug 26, 2022

Filed

This filing is one of 5 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 5 states

View merged incident ↗
California State AGAug 26 · first
Massachusetts State AGAug 26 · first
Indiana State AGAug 26 · first
Maine State AGAug 26 · first · this page
New Hampshire State AG+12d

Pattern: first filing Aug 26 (CA), last Sep 7 (NH) — a 12-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.