HackingRetail & ConsumerRetailTargetedCustomer Data InvolvedPIIFinancial accountLowContained

The Big Green Egg, Inc.

bd_f91cc3c137cf1b57 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 29, 2024

Filed

Feb 21, 2025

To disclose

30 weeks

Affected

1state residents only

Confidence

66%

Full breach record for The Big Green Egg, Inc. →2 incidents on file

The Big Green Egg, Inc. notified Maryland AG of a security incident affecting one resident. Unauthorized access occurred July 26-29, 2024. Personal info and payment card access info were potentially accessed. Notification sent Feb 11, 2025. Identity theft protection services provided.

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Maryland clock✗ MD AG >90d30 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 3 days

discovery → filing · 30 weeks / 207 days

Jul 26, 2024

Begins

Jul 29, 2024

Discovered

Feb 21, 2025

Filed

vs. sector median

+20 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: The Big Green Egg, Inc.
norm: the big green egg

Name: The Big Green Egg, Inc.
norm: the big green egg
Industry: Retail & Consumerllm

Discovered: Jul 29, 2024
Breach occurred: Jul 26, 2024 – Jul 29, 2024
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 11, 2025
Affected individuals: 1state-resident count only
Data types: PIIFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified Maryland Office of the Attorney General

During the incident: Immediately launched an investigation in consultation with outside cybersecurity professionals
Containing and securing the email environment
Changing account passwords
Working very closely with external cybersecurity professionals experienced in handling these types of incidents
Changes made: Providing identity theft protection services through IDX, a ZeroFox Company
Providing one year of credit and CyberScan monitoring
Providing a $1,000,000 insurance reimbursement policy
Providing fully managed id theft recovery services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 30 weeks(207 days from discovery to filing)
Compliance flags: MD AG >90d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.maryland.gov/resources-info/SBN%20Documents/2025/ITU-376484.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 21, 2025
Raw hash: 913692c6fa5e17a4901d2dab0bfc3c6fd7e2445334d0fc0cc10ee6304f6f0d02

Reporting entityThe Big Green Egg, Inc.

Victim entityThe Big Green Egg, Inc.

Incidentdiscovered Jul 29, 2024

Stated responseImmediately launched an investigation in consultation with outside cybersecurity professionals

ComplianceMD AG >90d

Extraction provenanceno artifact recorded

Source provenanceoag.maryland.gov