Social EngineeringRetail & ConsumerRetailPhishingStolen CredentialsCustomer Data InvolvedMulti-Stage ChainIdentity (basic)Government IDMediumContained

EXCEL FITNESS CONSOLIDATOR LLC

bd_f80c7ef85e5423ad · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 17, 2025

Filed

Aug 8, 2025

To disclose

29 weeks

Affected

1state residents only

Confidence

65%

Full breach record for EXCEL FITNESS CONSOLIDATOR LLC →2 incidents on file

Excel Fitness Consolidator LLC notified the New Hampshire Attorney General of a data incident involving unauthorized access to employee email accounts. The unauthorized access occurred between September 16, 2024, and January 18, 2025, likely via phishing. One New Hampshire resident's name and SSN were potentially affected. The company engaged third-party specialists, confirmed the scope, and provided credit monitoring services to the affected individual.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 123 days

discovery → filing · 29 weeks / 203 days

Sep 16, 2024

Begins

Jan 17, 2025

Discovered

Jul 9, 2025

Scope determined

Aug 8, 2025

Filed

vs. sector median

+21 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: EXCEL FITNESS CONSOLIDATOR LLC
norm: excel fitness consolidator

Name: EXCEL FITNESS CONSOLIDATOR LLC
norm: excel fitness consolidator
Industry: Retail & Consumerllm

Discovered: Jan 17, 2025
Breach occurred: Sep 16, 2024 – Jan 18, 2025
Undetected for: 123 daysoccurrence → discovery
Materiality determined: Jul 9, 2025
Notification sent: Aug 8, 2025
Affected individuals: 1state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Office of the Attorney General Consumer Protection Bureau
Initial access: phishing_link

During the incident: Engaged third-party specialists to assist with determining the nature and scope of the incident
Conducted a comprehensive review of the relevant information
Provided written notice of this incident to the potentially impacted New Hampshire resident
Offered complimentary credit monitoring and identity protection services for twelve (12) months
Changes made: Provided access to Single Bureau Credit Monitoring/Single Bureau Credit Report/Single Bureau Credit Score at no charge
Provided proactive fraud assistance
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 29 weeks(203 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/excel-fitness-consolidator-20250808.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 8, 2025
Raw hash: 0316a0fefbb4198464fe169c4bc9795f935257ae4a648e183513f159bf275f9e

Reporting entityEXCEL FITNESS CONSOLIDATOR LLC

Victim entityEXCEL FITNESS CONSOLIDATOR LLC

Incidentdiscovered Jan 17, 2025

Stated responseEngaged third-party specialists to assist with determining the nature and scope of the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov