HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

BetterDoor

bd_f6e2d5faac76063b · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 22, 2024

Filed

Dec 31, 2024

To disclose

6 weeks

Affected · nationwide

9,21844 in this filing

Linked

7 filings

Confidence

66%

Full breach record for BetterDoor →

Betterdoor.com reported an external system breach (hacking) involving unauthorized code added to its e-commerce platform after July 30, 2023. The code potentially captured customer names and payment card information during checkout. The breach was discovered on November 22, 2024. 9,218 individuals were affected nationwide, including 44 Maine residents. Notifications were sent on December 31, 2024.

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Maine clockDiscovered Nov 22, 2024 → Filed with AG Dec 31, 202439d ⏱ ME AG >30d6 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 481 days

discovery → filing · 6 weeks / 39 days

Jul 30, 2023

Begins

Nov 22, 2024

Discovered

Dec 31, 2024

Filed

vs. sector median

3 wks faster

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

New Hampshire State AGbd_1fe26712649dd5bd2024-12-31Verified
Vermont State AGbd_27adaef32e3009832024-12-31Verified
Massachusetts State AGbd_61badf2be3a667d82024-12-31Verified
Montana State AGbd_ae400b6021c091de2024-12-31Verified

Show 2 more filings ↓

Indiana State AGbd_cc8d151de9eddae72024-12-31Verified
California State AGbd_ff8fd619bd94a9092024-12-31Verified

Name: BetterDoor
norm: betterdoor
Domain: betterdoor.com

Name: BetterDoor
norm: betterdoor
Domain: betterdoor.com
Industry: Retail & Consumerllm

Discovered: Nov 22, 2024
Breach occurred: Jul 30, 2023
Undetected for: 481 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 31, 2024
Affected individuals: 9,218state + nationwide
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Identified and removed unauthorized code
Established a dedicated, toll-free call center
Mailed notification letters via United States Postal Service First-Class mail
Changes made: Implemented additional measures to enhance already existing security protocols
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(39 days from discovery to filing)
Compliance flags: ME AG >30d · 39d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Nov 22, 2024
→ Filed with AG: Dec 31, 2024
39d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Nov 22, 2024 → Filed with AG: Dec 31, 2024	39d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

New Hampshire State AGDec 31 · first

Vermont State AGDec 31 · first

Massachusetts State AGDec 31 · first

Montana State AGDec 31 · first

Indiana State AGDec 31 · first

California State AGDec 31 · first

Maine State AGDec 31 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/f71c1d0a-6fd9-48a5-a352-728db5492644.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 31, 2024
Raw hash: ffa4cd5ffa814bca3d40c801594fe268ec4b433fdd0e3fc0bb5af94e8df0b2a8

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityBetterDoor

Victim entityBetterDoor

Incidentdiscovered Nov 22, 2024

Stated responseIdentified and removed unauthorized code

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov