DisclosureLens
UnknownRetail & ConsumerRetailMedium

VF Outdoor, LLC

bd_f648e3c5ed46091f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 13, 2025

Filed

Apr 4, 2025

To disclose

22 days

Affected · nationwide

15,71327 in this filing

Linked

8 filings

Confidence

87%
Full breach record for VF Outdoor, LLC →4 incidents on file

VF Outdoor, LLC (a VF Corporation outdoor brands subsidiary) reported a data breach to the Maine Attorney General. The breach occurred and was discovered on 2025-03-13, affecting 15,713 individuals total, including 27 Maine residents. The cause was reported only as 'Other' with no specific information categories enumerated on the form. Electronic consumer notifications were sent on 2025-04-04. Identity theft protection services were not offered. Outside counsel: Andrew Serwin, DLA Piper LLP (US).

Maine clockDiscovered Mar 13, 2025 → Filed with AG Apr 4, 202522d ✓ ME AG ≤30d22 days discovery → filing
⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 22 days

Mar 13, 2025

Begins

Mar 13, 2025

Discovered

Apr 4, 2025

Filed

vs. sector median

6 wks faster

This filing is one of 8 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Show 3 more filings ↓up to 55d gap

Filing propagation · 8 filings · 5 states

View merged incident ↗
Illinois State AGApr 1 · first
California State AG+3d
Nebraska State AG+3d
Maine State AG+3d · this page
Vermont State AG+7d
Maine State AG+58d
Nebraska State AG+58d
Vermont State AG+58d

Pattern: first filing Apr 1 (IL), last May 29 (VT) — a 58-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.