HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedFinancial accountCredentialsLowActive

Beyond Yoga

bd_f63791caeb961f44 · schema v1 · pii pii-v1

Severity

Low

Discovered

Aug 1, 2016

Filed

Oct 28, 2016

To disclose

13 weeks

Affected

Not disclosed

Confidence

65%

Full breach record for Beyond Yoga →

Beyond Yoga notified customers that their personal information, including payment card data and usernames/passwords, may have been exposed between July and August 2016. The company discovered the incident in August 2016 and is requiring all customers to reset their passwords, disabling existing accounts until new passwords are set. The investigation is ongoing.

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Incident timeline

undetected · 31 days

discovery → filing · 13 weeks / 88 days

Jul 1, 2016

Begins

Aug 1, 2016

Discovered

Oct 28, 2016

Filed

vs. sector median

+4 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: Beyond Yoga
norm: beyond yoga
Domain: beyondyoga.com

Name: Beyond Yoga
norm: beyond yoga
Domain: beyondyoga.com
Industry: Retail & Consumerllm

Discovered: Aug 1, 2016
Breach occurred: Jul 1, 2016 – Aug 31, 2016
Undetected for: 31 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Financial accountCredentials
Attack vector: Unknown
MITRE ATT&CK: T1078 Valid Accounts

During the incident: Requiring that all Beyond Yoga customers reset their passwords
Disabled access to Beyond Yoga accounts until a new password is set
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(88 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-64630
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 28, 2016
Raw hash: 536d4f77ced998b3d3a1834497dd4791d1f7c89e9aa53382b301e1cee545278f

Reporting entityBeyond Yoga

Victim entityBeyond Yoga

Incidentdiscovered Aug 1, 2016

Stated responseRequiring that all Beyond Yoga customers reset their passwords

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov