HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Government IDHighContained

Baer's Furniture Company

bd_f611491bcf4e0520 · schema v1 · pii pii-v1

Severity

High

Discovered

Aug 21, 2022

Filed

Sep 30, 2022

To disclose

6 weeks

Affected · nationwide

4,1751 in this filing

Linked

2 filings

Confidence

50%

Full breach record for Baer's Furniture Company →

Baer's Furniture Company, Inc. experienced an external system breach on August 15, 2022, discovered on August 21, 2022. The breach compromised names and Social Security numbers. The company notified affected individuals on September 7, 2022, and provided 12 months of credit monitoring services through Experian.

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Maine clockDiscovered Aug 21, 2022 → Filed with AG Sep 30, 202240d ⏱ ME AG >30d6 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 6 days

discovery → filing · 6 weeks / 40 days

Aug 15, 2022

Begins

Aug 21, 2022

Discovered

Sep 30, 2022

Filed

vs. sector median

2 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_3643624ea09e5b032022-09-30Verified

Name: Baer's Furniture Company
norm: baer s furniture

Name: Baer's Furniture Company
norm: baer s furniture
Industry: Retail & Consumerllm

Discovered: Aug 21, 2022
Breach occurred: Aug 15, 2022
Undetected for: 6 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 7, 2022
Affected individuals: 4,175state + nationwide
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Unauthorized Access
Threat actor: External

Changes made: Offered 12 months of Experian Identity Works credit monitoring.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(40 days from discovery to filing)
Compliance flags: ME AG >30d · 40d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 21, 2022
→ Filed with AG: Sep 30, 2022
40d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 21, 2022 → Filed with AG: Sep 30, 2022	40d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGSep 30 · first

Maine State AGSep 30 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/3863dbc0-cc9e-4af4-9309-98981475eaf6.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 30, 2022
Raw hash: 0129ae93614185d64c73243f62f966431b48739ffe48afb1e928c0241beb0c66

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityBaer's Furniture Company

Victim entityBaer's Furniture Company

Incidentdiscovered Aug 21, 2022

Stated responseOffered 12 months of Experian Identity Works credit monitoring.

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov