HackingProfessional ServicesProfessional ServicesStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Archway Marketing Services

bd_f5cab69980f67b57 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Sep 20, 2025

Filed

Dec 10, 2025

To disclose

12 weeks

Affected

1state residents only

Linked

7 filings

Confidence

66%

Full breach record for Archway Marketing Services →

Archway Marketing Service notified the New Hampshire Attorney General of a data event affecting one NH resident. Unauthorized access occurred between Sept 19-20, 2025, involving file removal. Affected data included names and Social Security numbers. Archway notified law enforcement, provided 12 months of credit monitoring via TransUnion/Cyberscout, and implemented additional employee safeguards.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >30d12 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 1 days

discovery → filing · 12 weeks / 81 days

Sep 19, 2025

Begins

Sep 20, 2025

Discovered

Dec 10, 2025

Filed

vs. sector median

6 wks faster

This filing is one of 7 about the same incident.View merged incident

A leak claim by chaos about this victim predates this filing by 63 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitechaosbd_4dd32214879b824f2025-10-07 · +63dVerified by operator

Regulatory filings (5) · sorted by filing gap

Montana State AGbd_1f012cf84a4654682025-12-10Candidate
Massachusetts State AGbd_6e6de08ba6ab93eb2025-12-10Verified
Maine State AGbd_b097d795a996cbef2025-12-10Verified
Nebraska State AGbd_b6e867686a8023ad2025-10-30 · +41dVerified by operator

Show 1 more filing ↓up to 41d gap

Indiana State AGbd_f48b8e78024090692025-10-30 · +41dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Archway Marketing Services
norm: archway marketing
Domain: archway.com
Industry: Professional Servicesllm

Discovered: Sep 20, 2025
Breach occurred: Sep 19, 2025 – Sep 20, 2025
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Dec 10, 2025
Affected individuals: 1state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified Office of the New Hampshire Attorney General
Initial access: valid_credentials

During the incident: Notified federal law enforcement regarding the event
Provided access to credit monitoring services for twelve (12) months, through TransUnion, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Provided impacted individuals with guidance on how to better protect against identity theft and fraud
Provided written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(81 days from discovery to filing)
Compliance flags: Leak >30d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Nebraska State AGOct 30 · first

Indiana State AGOct 30 · first

Montana State AG+41d

Massachusetts State AG+41d

Maine State AG+41d

New Hampshire State AG+41d · this page

Pattern: first filing Oct 30 (NE), last Dec 10 (NH) — a 41-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/archway-marketing-20251210.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 10, 2025
Raw hash: 9150720ba6c62ee5efcf99e1e5158c1130a01360f4ecbf39234a3a4c120effd6

Linked disclosures

Ransomware claims (1)

Regulatory filings (5) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityArchway Marketing Services

Incidentdiscovered Sep 20, 2025

Stated responseNotified federal law enforcement regarding the event

ComplianceLeak >30d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov