HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountLowContained

Bare Root Trees: Seedlings & Saplings l Chief River Nursery

bd_f4ec6db0c22c1d65 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 17, 2026

Filed

Jun 1, 2026

To disclose

11 weeks

Affected

55state residents only

Linked

6 filings

Confidence

66%

Full breach record for Bare Root Trees: Seedlings & Saplings l Chief River Nursery →

Chief River Nursery notified the New Hampshire Attorney General on June 1, 2026, of a data event affecting 55 NH residents. Between Feb 12 and March 17, 2026, payment card data and names were copied from the company's checkout page without authorization. The company investigated, notified residents and credit bureaus, and is reviewing security policies.

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Incident timeline

undetected · 33 days

discovery → filing · 11 weeks / 76 days

Feb 12, 2026

Begins

Mar 17, 2026

Discovered

Jun 1, 2026

Filed

vs. sector median

+3 wks slower

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Maine State AGbd_3427bc493cbeb57f2026-06-01Verified
Vermont State AGbd_76be031a5278e25a2026-06-01Verified
Indiana State AGbd_cd4d8dc6b4ef58662026-06-01Verified
Massachusetts State AGbd_d71135acde73d6862026-06-01Candidate

Show 1 more filing ↓

Nebraska State AGbd_e10e623898a699872026-06-01Verified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Bare Root Trees: Seedlings & Saplings l Chief River Nursery
norm: bare root trees seedlings saplings l chief river nursery
Domain: chiefrivernursery.com
Industry: Retail & Consumerllm

Discovered: Mar 17, 2026
Breach occurred: Feb 12, 2026 – Mar 17, 2026
Undetected for: 33 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 1, 2026
Affected individuals: 55state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General Consumer Protection & Antitrust Bureau
Initial access: exploit_public_facing

During the incident: Investigated, responded, and assessed the security of our website
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing individuals with information on how to place a fraud alert and security freeze on one’s credit file
Providing individuals with information on how to obtain a free credit report
Providing written notice of this incident to relevant state regulators
Providing written notice of this incident to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Reviewing our existing policies and procedures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(76 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Maine State AGJun 1 · first

Vermont State AGJun 1 · first

Indiana State AGJun 1 · first

Massachusetts State AGJun 1 · first

Nebraska State AGJun 1 · first

New Hampshire State AGJun 1 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/chief-river-nursery-20260601.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 1, 2026
Raw hash: 212c7a08aee575cb0e7229cb715e4cacf5eee11d4e4f3f8c7d8a3fb5ef70a1b0

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityBare Root Trees: Seedlings & Saplings l Chief River Nursery

Incidentdiscovered Mar 17, 2026

Stated responseInvestigated, responded, and assessed the security of our website

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov