DisclosureLens
HackingRetail & ConsumerRetailStolen CredentialsPhishingCustomer Data InvolvedIdentity (basic)Financial accountCredentialsLowContained

North 40 Outfitters

bd_f2ac3de3ee883497 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 18, 2020

Filed

Jul 17, 2020

To disclose

21 weeks

Affected

96state residents only

Confidence

66%
Full breach record for North 40 Outfitters3 incidents on file

North 40 Outfitters notified customers that unauthorized access to its e-commerce site between Nov 27-30, 2019 may have compromised payment card info, names, addresses, and credentials. Discovered Feb 18, 2020. Forensic investigation confirmed scope. Transactions disabled, passwords reset, law enforcement notified.

Incident timeline

undetected · 83 days
discovery → filing · 21 weeks / 150 days

Nov 27, 2019

Begins

Feb 18, 2020

Discovered

Jul 17, 2020

Filed

vs. sector median

+14 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed96 affectedView incident

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.