HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedPIIPCIIdentity (basic)Financial accountLowContained

Guide You.com

bd_f138f7c8e7c4ffd8 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 28, 2011

Filed

Dec 7, 2011

To disclose

6 weeks

Affected

11state residents only

Confidence

66%

Guide Publishing Group, Inc. (operating Guide You.com) notified the NH AG of a breach affecting 11 NH residents. Hackers gained access to the server via malicious code between Nov 19, 2010, and Oct 28, 2011. Customer cardholder data (PAN, CVV, name, address) was potentially compromised. The company engaged forensic investigators, notified its bank, and cooperated with the Secret Service. Notifications to customers began Dec 12, 2011.

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Incident timeline

undetected · 343 days

discovery → filing · 6 weeks / 40 days

Nov 19, 2010

Begins

Oct 28, 2011

Discovered

Dec 7, 2011

Filed

vs. sector median

2 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed11 affectedView incident

Name: Guide Publishing Group, Inc.
norm: guide publishing

Name: Guide You.com
norm: guide you
Industry: Retail & Consumerllm

Discovered: Oct 28, 2011
Breach occurred: Nov 19, 2010 – Oct 28, 2011
Undetected for: 343 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 12, 2011
Affected individuals: 11state-resident count only
Data types: PIIPCIIdentity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1486 Data Encrypted for Impact
Threat actor: ExternalFinancial
Regulator citations: Notified the New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Engaged a computer forensic investigator
Notified its merchant bank
Cooperating with the United States Secret Service
Removed the malicious code
Changes made: Secured the payment-processing environment
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(40 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/guide-publishing-20111207.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 7, 2011
Raw hash: c23f5c967c4dc7b3b46cc25083201407bde8aa79cd4dc7aaff4a1225342a510f

Reporting entityGuide Publishing Group, Inc.

Victim entityGuide You.com

Incidentdiscovered Oct 28, 2011

Stated responseEngaged a computer forensic investigator

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov