HackingTechnologyInformationData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumResolved

Zen Path Media LLC

bd_f0572f8052d8b79b · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 5, 2020

Filed

Nov 6, 2020

To disclose

22 weeks

Affected · nationwide

1,6556 in this filing

Linked

3 filings

Confidence

66%

Full breach record for Zen Path Media LLC →

Zen Path Media LLC experienced an external system breach (hacking) on April 24, 2020, discovered on June 5, 2020. The incident affected 1,655 individuals, including 6 Maine residents. Compromised data included names and financial account or credit/debit card numbers (with security codes/PINs). Written notification was sent on October 29, 2020. No identity theft protection services were offered.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jun 5, 2020 → Filed with AG Nov 6, 2020154d ⏱ ME AG >30d22 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 42 days

discovery → filing · 22 weeks / 154 days

Apr 24, 2020

Begins

Jun 5, 2020

Discovered

Nov 6, 2020

Filed

vs. sector median

+11 wks slower

This filing is one of 3 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_459849a608c203582020-11-08 · +2dVerified
Indiana State AGbd_eacef3b0955d65fb2020-10-29 · +8dVerified

Name: Zen Path Media LLC
norm: zen path media

Name: Zen Path Media LLC
norm: zen path media
Industry: Technologyllm

Discovered: Jun 5, 2020
Breach occurred: Apr 24, 2020
Undetected for: 42 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 29, 2020
Affected individuals: 1,655state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 22 weeks(154 days from discovery to filing)
Compliance flags: ME AG >30d · 154dME resident >60d · 146d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jun 5, 2020
→ Filed with AG: Nov 6, 2020
154d 30 days (soft) ME AG >30d
Maine
Discovered: Jun 5, 2020
→ Notified: Oct 29, 2020
146d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jun 5, 2020 → Filed with AG: Nov 6, 2020	154d	30 days (soft)	ME AG >30d
Maine	Discovered: Jun 5, 2020 → Notified: Oct 29, 2020	146d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGOct 29 · first

Maine State AG+8d · this page

Massachusetts State AG+10d

Pattern: first filing Oct 29 (IN), last Nov 8 (MA) — a 10-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/181a6711-13cd-4ab7-92dd-7c67889c6d3b.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 6, 2020
Raw hash: e607f3e2ca0977c7c66409c516d689cf87381a31374198f51c6bf859131e8dae

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityZen Path Media LLC

Victim entityZen Path Media LLC

Incidentdiscovered Jun 5, 2020

Stated responseSent written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov