HackingProfessional ServicesProfessional ServicesVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountHighContained

Bosley, Inc.

bd_ee7b1b68b5b8c398 · schema v1 · pii pii-v1

Severity

High

Discovered

Jan 10, 2020

Filed

Jan 26, 2021

To disclose

13 months

Affected · nationwide

100,855158 in this filing

Linked

4 filings

Confidence

65%

Full breach record for Bosley, Inc. →2 incidents on file

Bosley, Inc. reported an external system breach (hacking) occurring on August 17, 2020, discovered on January 10, 2020. The incident affected 100,855 individuals, including 158 Maine residents. Acquired data included names and financial account or credit/debit card numbers (with security codes/PINs). Bosley provided written notification on January 16, 2021, and offered 12 months of credit monitoring and identity theft restoration services via TransUnion.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 10, 2020 → Filed with AG Jan 26, 2021382d ✗ ME AG >90d13 months discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

Aug 17, 2020

Begins

Jan 26, 2021

Filed

vs. sector median

+37 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_da2e6501a2cfa56b2021-01-26Verified
New Hampshire State AGbd_f01c2d03eb3877892021-01-27 · +1dCandidate
Illinois State AGbd_41aaacb63d0e52bc2021-01-01 · +25dVerified

Name: Bosley, Inc.
norm: bosley
Domain: bosley.com

Name: Bosley, Inc.
norm: bosley
Domain: bosley.com
Industry: Professional Servicesllm

Discovered: Jan 10, 2020
Breach occurred: Aug 17, 2020
Materiality determined: —
Notification sent: Jan 16, 2021
Affected individuals: 100,855state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 12 months of credit monitoring and identity theft restoration services through TransUnion
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 months(382 days from discovery to filing)
Compliance flags: ME AG >90d · 382dME resident >180d · 372d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 10, 2020
→ Filed with AG: Jan 26, 2021
382d 90 days ME AG >90d
Maine
Discovered: Jan 10, 2020
→ Notified: Jan 16, 2021
372d 180 days ME resident >180d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 10, 2020 → Filed with AG: Jan 26, 2021	382d	90 days	ME AG >90d
Maine	Discovered: Jan 10, 2020 → Notified: Jan 16, 2021	372d	180 days	ME resident >180d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Illinois State AGJan 1 · first

Massachusetts State AG+25d

Maine State AG+25d · this page

New Hampshire State AG+26d

Pattern: first filing Jan 1 (IL), last Jan 27 (NH) — a 26-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/cae0e046-07c6-4e73-b45e-63126a5fafe6.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 26, 2021
Raw hash: 0637015791c41b163ea30385a89a50ed3ad08553da794d3e029fc9f2dd10e60a

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityBosley, Inc.

Victim entityBosley, Inc.

Incidentdiscovered Jan 10, 2020

Stated responseSent written notification to affected individuals

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov