HackingRetail & ConsumerRetailSupply Chain (3P Vendor)Customer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

Pride Mountain Vineyards

bd_ed4dd4a024d29463 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 27, 2015

Filed

Jun 18, 2015

To disclose

22 days

Affected

Not disclosed

Confidence

65%

Full breach record for Pride Mountain Vineyards →2 incidents on file

Pride Mountain Vineyards notified customers that its third-party sales provider, Missing Link Networks, Inc., experienced a security incident between April 1 and April 30, 2015. The breach potentially exposed customer names, credit/debit card numbers, payment addresses, passwords, and dates of birth. The incident was discovered on May 27, 2015. Missing Link contained the breach and upgraded security. Customers were advised to update passwords and monitor accounts.

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California clockDiscovered May 27, 2015 → Notified Jun 10, 201514d ✓ CA 60-day OK22 days discovery → filing

Incident timeline

undetected · 56 days

discovery → filing · 22 days

Apr 1, 2015

Begins

May 27, 2015

Discovered

Jun 18, 2015

Filed

vs. sector median

4 wks faster

Part of Missing Link Network supply-chain incident (2015) — a supply-chain cascade affecting multiple organizations.View cascade →

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: Pride Mountain Vineyards
norm: pride mountain vineyards
Domain: pridewines.com

Name: Pride Mountain Vineyards
norm: pride mountain vineyards
Domain: pridewines.com
Industry: Retail & Consumerllm

Discovered: May 27, 2015
Breach occurred: Apr 1, 2015 – Apr 30, 2015
Undetected for: 56 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 10, 2015
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain Compromise
Threat actor: External
Third party: via Missing Link Networks, Inc.
Initial access: supply_chain

During the incident: Working proactively and aggressively with Missing Link to address the issue
Advised customers to log into their account and update their password
Encouraged customers to monitor their credit and debit card accounts
Notified the credit and debit card companies and supplied them detailed information on the affected accounts
Changes made: Missing Link Networks has taken aggressive action to upgrade its security, including making a sizable investment in system enhancements
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 22 days(22 days from discovery to filing)
Compliance flags: CA 60-day OK · 14d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: May 27, 2015
→ Notified: Jun 10, 2015
14d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: May 27, 2015 → Notified: Jun 10, 2015	14d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-56453
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 18, 2015
Raw hash: 8fbbd54da7577265dfb5f9bce244d17c8c062b0f698f1971cf036dd43606af86

Reporting entityPride Mountain Vineyards

Victim entityPride Mountain Vineyards

Incidentdiscovered May 27, 2015

Stated responseWorking proactively and aggressively with Missing Link to address the issue

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov