HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Gaia Herbs

bd_eba844efd289ddd8 · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

May 24, 2024

To disclose

—

Affected

2state residents only

Confidence

66%

Full breach record for Gaia Herbs →2 incidents on file

Gaia Herbs, Inc. notified the New Hampshire Attorney General of a data security incident occurring between March 7-14, 2024. Unauthorized access resulted in the exposure of personal information for two New Hampshire residents. Gaia mailed notifications on May 24, 2024, and offered Experian credit monitoring services.

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Leak gap clock⏱ Leak >30d

⚠ no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.

Incident timeline

Mar 7, 2024

Begins

May 24, 2024

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed2 affectedView incident

A leak claim by blacksuit about this victim predates this filing by 51 days.View originating leak claim

Name: Gaia Herbs
norm: gaia herbs
Domain: gaiaherbs.com

Name: Gaia Herbs
norm: gaia herbs
Domain: gaiaherbs.com
Industry: Retail & Consumerllm

Discovered: —
Breach occurred: Mar 7, 2024 – Mar 14, 2024
Materiality determined: —
Notification sent: May 24, 2024
Affected individuals: 2state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Attorney General John Formella
Initial access: valid_credentials

During the incident: Took measures to help secure its network
Began an investigation
Reviewed the files
Mailed a notification letter via United States Postal Service First-Class mail to the New Hampshire residents
Offered credit monitoring and identity theft protection services through Experian
Provided a toll-free call center for individuals to call with questions
Changes made: Implemented additional measures to enhance the security of its network
Source: Quoted from the filing itself, not independently verified.

Compliance flags: Leak >30d
Discovery-date grounding: no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/gaia-herbs-20240524.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 24, 2024
Raw hash: 3a9139012a3b0c255bb1b12061d3f0ca3671616d77c4e842d93d24f66ad1a9ee

Reporting entityGaia Herbs

Victim entityGaia Herbs

IncidentUnauthorized Access

Stated responseTook measures to help secure its network

ComplianceLeak >30d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov