HackingRetail & ConsumerRetailStolen CredentialsSupply Chain (3P Vendor)Customer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

Baker's Best Health Products, Inc.

bd_eb1a3a0187242138 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 7, 2023

Filed

Jun 30, 2023

To disclose

23 days

Affected

4state residents only

Linked

4 filings

Confidence

65%

Full breach record for Baker's Best Health Products, Inc. →

Baker’s Best Health Products notified consumers of a data breach involving its third-party e-commerce platform, CommerceV3. Unauthorized access occurred between Nov 24, 2021 and Dec 14, 2022. Potentially compromised data included names, emails, billing addresses, and payment card details (number, CVV, expiration). The incident was discovered by CommerceV3 on May 3, 2023, and Baker's Best was notified on June 7, 2023. Forensic investigation found no conclusive proof of compromise, but notification was sent due to regulatory requirements. 4 Rhode Island residents were explicitly identified as impacted.

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Vermont clock⏱ VT AG >14 bday23 days discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 560 days

discovery → filing · 23 days

Nov 24, 2021

Begins

Jun 7, 2023

Discovered

Jun 30, 2023

Filed

vs. sector median

5 wks faster

This filing is one of 4 about the same incident.View merged incident

Part of CommerceV3 supply-chain incident (2023) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Indiana State AGbd_360b5086bd1906ac2023-06-29 · +1dVerified
Maine State AGbd_3cb9348c85487ed02023-06-29 · +1dCandidate
Massachusetts State AGbd_c42ca683fec983782023-06-29 · +1dVerified

Name: Baker's Best Health Products, Inc.
norm: baker s best health products

Name: Baker's Best Health Products, Inc.
norm: baker s best health products
Industry: Retail & Consumerllm

Discovered: Jun 7, 2023
Breach occurred: Nov 24, 2021 – Dec 14, 2022
Undetected for: 560 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 26, 2023
Affected individuals: 4state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain CompromiseT1078 Valid Accounts
Threat actor: ExternalFinancial
Third party: via CommerceV3
Initial access: supply_chain

During the incident: CommerceV3 conducted a thorough forensic investigation alongside third-party cybersecurity experts
CommerceV3 worked alongside the major card brands and banks during this forensic investigation
CommerceV3 implemented additional security measures designed to protect the privacy of its valued customers
Changes made: CommerceV3 implemented additional security measures designed to protect the privacy of its valued customers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 23 days(23 days from discovery to filing)
Compliance flags: VT AG >14 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGJun 29 · first

Maine State AGJun 29 · first

Massachusetts State AGJun 29 · first

Vermont State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2023-06-30-bakers-best-health-products-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 30, 2023
Raw hash: c640ca44a68242e3837b002963131497d940b998d145bfad0690e44c39399baf

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityBaker's Best Health Products, Inc.

Victim entityBaker's Best Health Products, Inc.

Incidentdiscovered Jun 7, 2023

Stated responseCommerceV3 conducted a thorough forensic investigation alongside third-party cybersecurity experts

ComplianceVT AG >14 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov