HackingRetail & ConsumerRetailCustomer Data InvolvedData ExfiltratedIdentity (basic)Government IDMediumContained

Lion Brothers

bd_eaefcbfe2f5427d9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 7, 2024

Filed

Apr 25, 2025

To disclose

29 weeks

Affected

2state residents only

Confidence

67%

Full breach record for Lion Brothers →

Lion Brothers notified the NH AG of a data event affecting 2 NH residents. Unauthorized access occurred on Oct 5, 2024; detected Oct 7, 2024. Affected data included names, addresses, and government IDs. Response included forensic investigation, credit monitoring, and security policy review.

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Incident timeline

undetected · 2 days

discovery → filing · 29 weeks / 200 days

Oct 5, 2024

Begins

Oct 7, 2024

Discovered

Apr 25, 2025

Filed

vs. sector median

+21 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed2 affectedView incident

Name: Lion Brothers
norm: lion brothers

Name: Lion Brothers
norm: lion brothers
Industry: Retail & Consumerllm

Discovered: Oct 7, 2024
Breach occurred: Oct 5, 2024
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 2state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: External
Initial access: valid_credentials

During the incident: Launched an investigation into the nature and scope of the event with the assistance of third-party subject matter specialists
Undertake a comprehensive review of information stored in the impacted files
Conducted a manual review of its records to confirm the identities of individuals potentially affected
Offering you access to 24 months of complimentary credit monitoring and identity restoration services through Equifax
Changes made: Reviewing and enhancing our information security policies and procedures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 29 weeks(200 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/lion-brothers-20250425.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 25, 2025
Raw hash: 90da0754990f2053499249fd9174edfb59a4244d96efd2bff1c61fc13b261f8b

Reporting entityLion Brothers

Victim entityLion Brothers

Incidentdiscovered Oct 7, 2024

Stated responseLaunched an investigation into the nature and scope of the event with the assistance of third-party subject matter specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov