HackingRetail & ConsumerRetailStolen CredentialsTargetedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsLowContained

Eyebuy Direct

bd_ea452a9da0c2a1a4 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 16, 2015

Filed

Oct 13, 2015

To disclose

17 weeks

Affected

13state residents only

Confidence

66%

Full breach record for Eyebuy Direct →

Eyebuy Direct, Inc. notified Montana residents of a cybersecurity incident where hackers accessed customer data between Feb 9 and May 30, 2015. The company discovered the intrusion on June 16, 2015. Affected data included names, addresses, phone numbers, emails, and credit card numbers with CVV codes. Eyebuy Direct engaged forensic investigators and provided 12 months of identity protection services.

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Incident timeline

undetected · 127 days

discovery → filing · 17 weeks / 119 days

Feb 9, 2015

Begins

Jun 16, 2015

Discovered

Oct 13, 2015

Filed

vs. sector median

+9 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed13 affectedView incident

Name: Eyebuy Direct
norm: eyebuy direct

Name: Eyebuy Direct
norm: eyebuy direct
Industry: Retail & Consumerllm

Discovered: Jun 16, 2015
Breach occurred: Feb 9, 2015 – May 30, 2015
Undetected for: 127 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 13state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Disabled the hackers’ access
Retained forensic investigators to assess the incident
Implemented additional security measures
Changes made: Implemented additional security measures designed to reduce the likelihood of similar incidents occurring in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(119 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/Eyebuy-Direct.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 13, 2015
Raw hash: 10c7d86da269b54ff7313e0c81c68221a43c7738d298b11e2ebc95b6f49b5ddc

Reporting entityEyebuy Direct

Victim entityEyebuy Direct

Incidentdiscovered Jun 16, 2015

Stated responseDisabled the hackers’ access

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov