MalwareFinancial ServicesFinanceRansomwareData ExfiltratedData EncryptedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountMediumContained

GOOSEHEAD INSURANCE, INC.

bd_e81990469abb0e6e · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 13, 2025

Filed

Oct 10, 2025

To disclose

30 weeks

Affected

13state residents only

Linked

4 filings

Confidence

66%

Full breach record for GOOSEHEAD INSURANCE, INC. →

Goosehead Insurance Agency, LLC notified the New Hampshire Attorney General of a data event affecting 13 NH residents. Unauthorized access occurred March 6-13, 2025, resulting in file encryption and data exfiltration. Data included names, SSNs, driver's licenses, and financial account info. Notice sent October 10, 2025.

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Leak gap clock✗ Leak >180d30 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 7 days

discovery → filing · 30 weeks / 211 days

Mar 6, 2025

Begins

Mar 13, 2025

Discovered

Oct 10, 2025

Filed

vs. sector median

+22 wks slower

This filing is one of 4 about the same incident.View merged incident

A leak claim by chaos about this victim predates this filing by 209 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitechaosbd_10664ef8110db8da2025-03-15 · +209dVerified by operator

Regulatory filings (2) · sorted by filing gap

California State AGbd_bccf3fe3ea1381072025-10-10Candidate
Indiana State AGbd_c036d85d395a610a2025-10-10Verified by operator

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: GOOSEHEAD INSURANCE, INC.
norm: goosehead insurance
Domain: goosehead.com
Industry: Financial Servicesllm

Discovered: Mar 13, 2025
Breach occurred: Mar 6, 2025 – Mar 13, 2025
Undetected for: 7 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 10, 2025
Affected individuals: 13state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcementProviding written notice to relevant state regulators

During the incident: Launched an investigation
Conducted a review of the files copied
Notified federal law enforcement
Working to implement additional safeguards and training to its employees
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice... to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Implementing additional technical security measures
Reviewing and enhancing existing policies and procedures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 30 weeks(211 days from discovery to filing)
Compliance flags: Leak >180d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

California State AGOct 10 · first

Indiana State AGOct 10 · first

New Hampshire State AGOct 10 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/goosehead-insurance-agency-20251010.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 10, 2025
Raw hash: 360d2c651c20e24ba6cc6aab9d1e249ea7edea69f60ede5b27a44900e94c56b0

Linked disclosures

Ransomware claims (1)

Regulatory filings (2) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityGOOSEHEAD INSURANCE, INC.

Incidentdiscovered Mar 13, 2025

Stated responseLaunched an investigation

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov