MisuseTechnologyRetail & ConsumerInformationPrivilege AbuseCustomer Data InvolvedPCIFinancial accountLowContained

Apple

bd_e5bdafd594aff325 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 30, 2024

Filed

Nov 4, 2024

To disclose

5 days

Affected

1state residents only

Confidence

66%

Full breach record for Apple →11 incidents on file

Apple, Inc. notified the New Hampshire Attorney General that an AppleCare vendor employee unauthorizedly viewed a customer's payment card information on October 17, 2024. Apple discovered the incident on October 30, 2024, terminated the vendor employee, and mailed notification to the single affected individual on November 4, 2024, offering credit monitoring services.

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Incident timeline

undetected · 13 days

discovery → filing · 5 days

Oct 17, 2024

Begins

Oct 30, 2024

Discovered

Nov 4, 2024

Filed

vs. sector median

18 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: Apple
norm: apple
Domain: apple.com

Name: Apple
norm: apple
Domain: apple.com
Industry: TechnologyllmRetail & Consumerllm

Discovered: Oct 30, 2024
Breach occurred: Oct 17, 2024
Undetected for: 13 daysoccurrence → discovery
Materiality determined: —
Notification sent: Nov 4, 2024
Affected individuals: 1state-resident count only
Data types: PCIFinancial account
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: Partner
Regulator citations: Notified the Attorney General
Initial access: insider_action

During the incident: The vendor employee responsible for this incident no longer provides services to Apple
Apple notified the individual affected by this incident by mail on November 4, 2024
Offering complimentary credit monitoring and identity theft protection services
Changes made: Investigating this incident
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 days(5 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/apple-20241104.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 4, 2024
Raw hash: e65c69d503605574d07b92215d9a710be30c6cf504c873031bdbcacbea98b170

Reporting entityApple

Victim entityApple

Incidentdiscovered Oct 30, 2024

Stated responseThe vendor employee responsible for this incident no longer provides services to Apple

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov