Social EngineeringRetail & ConsumerRetailPhishingCustomer Data InvolvedIdentity (basic)Financial accountLowContained

Coast of Maine Brands

bd_e57c8f830a01c937 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 20, 2024

Filed

Mar 3, 2025

To disclose

37 weeks

Affected

2state residents only

Linked

3 filings

Confidence

66%

Full breach record for Coast of Maine Brands →

Coast of Maine Brands notified the Maryland Attorney General on March 3, 2025, regarding a data event affecting approximately two Maryland residents. Between June 11 and June 20, 2024, an unknown actor gained unauthorized access to an employee's email account, potentially downloading name and payment card information. Coast of Maine engaged third-party forensic specialists, notified affected individuals on February 27, 2025, and provided 12 months of complimentary credit monitoring through Experian.

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Maryland clock✗ MD AG >90d37 weeks discovery → filing

Incident timeline

undetected · 9 days

discovery → filing · 37 weeks / 256 days

Jun 11, 2024

Begins

Jun 20, 2024

Discovered

Mar 3, 2025

Filed

vs. sector median

+28 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_fe01189572ef3c8e2025-03-03Verified
Indiana State AGbd_652cd41adf96d1302025-02-27 · +4dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Coast of Maine Brands
norm: coast of maine brands
Industry: Retail & Consumerllm

Discovered: Jun 20, 2024
Breach occurred: Jun 11, 2024 – Jun 20, 2024
Undetected for: 9 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 27, 2025
Affected individuals: 2state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid Accounts
Threat actor: External
Regulator citations: reporting the event to applicable regulators
Initial access: phishing_link

During the incident: Launched an investigation, with the assistance of third-party cyber security and digital forensics specialists
Conducted a comprehensive and time-intensive third-party review of the account
Undertook a manual review of its internal records to identify contact information
Provided written notice of this event to potentially affected individuals
Reporting the event to applicable regulators
Working to implement additional safeguards and training to its employees
Provided access to credit monitoring services for 12 months through Experian
Established a dedicated assistance telephone line
Changes made: Implemented additional safeguards and training to its employees
Took steps to further secure our email system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 37 weeks(256 days from discovery to filing)
Compliance flags: MD AG >90d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGFeb 27 · first

Massachusetts State AG+4d

Maryland State AG+4d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.maryland.gov/resources-info/SBN%20Documents/2025/ITU-376477.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 3, 2025
Raw hash: 5524cc037aebabdb3a93502790965c8127f163b42d0156769a141eea8a118119

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityCoast of Maine Brands

Incidentdiscovered Jun 20, 2024

Stated responseLaunched an investigation, with the assistance of third-party cyber security and digital forensics specialists

ComplianceMD AG >90d

Extraction provenanceno artifact recorded

Source provenanceoag.maryland.gov